Charities United Kingdom Social Services Swings & Smiles
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Swings & Smiles

Thatcham Charity No 1120598 · Charity Commission Sign up to see website
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89
Integrity Assessment
Strong transparency
89/100 · methodology

About Swings & Smiles

Most families take recreational play for granted. For families of children with special needs, this is impossible for some and extremely difficult for most. Swings & Smiles provides a fun and safe facility where children (SEND and their siblings) can enjoy play in a family setting appropriate to their needs and abilities. Outreach, online and sibling support services are also provided.

Founded
Headquarters
Thatcham
Size
small

Focus areas & reach

· What they work on and where
Social Services

How it stacks up against peers

· vs. 8 similar social services in United Kingdom
Program spending This charity: 93%
Peer average: 99%
Integrity Assessment This charity: 89
Peer average: 87

Red flags

· All clear
Charity Commission removal
Open investigations
Governance scandals
Related-party deals
Excessive exec comp

Where every £1 goes

£0.93
Program expenses£0.93 (£562,160)
93% to programs beats the Charity Navigator "highly efficient" threshold (75%).

Common questions

· Auto-generated from filings + methodology

Swings & Smiles is a registered social services nonprofit based in Thatcham, United Kingdom. It is registered with the Charity Commission for England and Wales. It was founded in 2007 and has been operating for 19 years. Its registration number is 1120598. It has a GiveRadar Integrity Assessment of 89/100 (Strong transparency), indicating well-documented governance, financials, and contact details. The organization reports £556K in annual revenue. 10 officers and directors are publicly disclosed. No red flags have been detected. Recent news coverage is predominantly positive.

Swings & Smiles has a GiveRadar Integrity Assessment of 89/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 89 ('Strong transparency') reflects well-documented governance, recent financials, named leadership, and working contact details. The charity allocates 93% of expenses to programs, which contributes positively to its score. For comparison, the average integrity assessment for social services charities in United Kingdom is 87/100.

Swings & Smiles is located in Thatcham, United Kingdom. The organization was established in 2007 and has been active for 19 years.

Based on official tax filings, Swings & Smiles has £556K in annual revenue. It allocates 93% of expenses to programs and services. This is below the average of 99% for social services charities in United Kingdom. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.

Swings & Smiles is classified as a Social Services organization, registered in United Kingdom. By size, it is categorized as a small organization. It has £556K in annual revenue. The organization has 10 disclosed officers and directors.

No red flags have been detected for Swings & Smiles. GiveRadar automatically screens charities for concerning patterns including high executive compensation, low program spending, and missing financial filings. Based on available official data, no issues have been identified.

Swings & Smiles has a GiveRadar Integrity Assessment of 89/100 (Strong transparency) and no red flags have been detected, which suggests it is a well-documented organization. It is regulated by the Charity Commission. 93% of expenses go to programs. The peer average is 99%. You can donate directly through their official donation page linked on their GiveRadar profile. GiveRadar provides data for research purposes and does not endorse any organization. Always do your own due diligence.

Most families take recreational play for granted. For families of children with special needs, this is impossible for some and extremely difficult for most. Swings & Smiles provides a fun and safe facility where children (SEND and their siblings) can enjoy play in a family setting appropriate to their needs and abilities. Outreach, online and sibling support services are also provided. Swings & Smiles is classified as a social services organization registered in United Kingdom. The organization was founded in 2007.

Among social services charities registered in United Kingdom: Swings & Smiles's GiveRadar Integrity Assessment of 89/100 is in line with the peer average of 87/100. It allocates 93% of expenses to programs, below the peer average of 99%. Its annual revenue of £556K is comparable to the peer average of £799K.

Swings & Smiles is a registered charity in the United Kingdom. If you are a UK taxpayer, your donation may qualify for Gift Aid, which allows the charity to claim an extra 25p for every 1 pound you donate at no cost to you. Higher-rate and additional-rate taxpayers can also claim additional relief on their Self Assessment tax return.

Verified against 4 official sources, last refreshed .

Annual revenue
£100K-£1M
93% to programs
Source: Charity Commission (UK) (FY2025) why this matters
Unlock exact figures

Filing history

5 years on file from Charity Commission (UK) (FY2025): revenue, expenses, program spending, assets, and liabilities by fiscal year.

Years on record: FY2025, FY2024, FY2023, FY2022, FY2021.
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Taxes

Tax-deductibility for donors

UK donations qualify for Gift Aid. SWINGS & SMILES is registered with the Charity Commission. Eligible UK taxpayers can boost their gift by 25% at no extra cost.

Always confirm tax treatment with the charity directly or your tax advisor before donating.

Leadership

AL
Alan Michael Oliver
Trustee

Officers & trustees (10)

Source: Public filings

AL
Alan M•••••• O•••••
Trustee
DE
Derek J••• H••••••
Trustee
JE
Jeffrey K•••••• I•••
Trustee
LI
Lisa J••••• D••••••
Trustee
MI
Michael M••••
Trustee
PA
Pamela C•••••••
Trustee
QU
Quona E•••• C••••••••
Trustee
SU
Suzanne A••••••••
Trustee
VI
Victor H••••• M•••••
Trustee
VI
Victoria S••••••
Trustee
Full names, contact details & compensation

Free with an account.

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Latest news

From global news sources

10 articles found

From global news sources

Sentiment

Neutral

Activity timeline

Filings and press mentions, merged

Children’s charity receives generous community donation of Easter goods - Newbury Today
Apr 2026
www.newburytoday.co.uk
Mayor of Thatcham to host bingo evening for youth charities Home Start, Swings & Smiles and Bridge for Young People - Ne
Feb 2026
www.newburytoday.co.uk
Form filed
£0.6M revenue
FY2025
CCEW
Comedian Rosie Jones talks of 'isolation' as a disabled person, saying 'the world isn't built for us' - The Mirror
Dec 2025
www.mirror.co.uk
Swings and Smiles to return for home matches - Reading FC
Oct 2025
www.readingfc.co.uk
Antiques & Anecdotes with Thomas Forrester in aid of Swings & Smiles charity - Newbury Today
Jul 2025
www.newburytoday.co.uk
Racecourse announces fundraising partnership with children’s disability charity - Newbury Today
May 2025
www.newburytoday.co.uk
Swings & Smiles Announced As Official Charity Partner For 2025 - Newbury Racecourse
May 2025
newburyracecourse.co.uk
Swings & Smiles partnership goes from strength to strength - Reading FC
Apr 2025
www.readingfc.co.uk
Form filed
£0.5M revenue
FY2024
CCEW
Children’s disability charity holds Christmas carol concert - Newbury Today
Dec 2024
www.newburytoday.co.uk
Thatcham man recognised for fundraising efforts - Reading Chronicle
Nov 2024
www.readingchronicle.co.uk
Form filed
£0.4M revenue
FY2023
CCEW
Form filed
£0.4M revenue
FY2022
CCEW
Form filed
£0.4M revenue
FY2021
CCEW

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Peer charities

Other social services in United Kingdom, by integrity assessment

Charity Score Revenue Program %
Swings & Smiles This page 89 £555,729 93%
Lifeline Community Action 87 £998,693 100%
Imara Cio 87 £907,421 100%
Lifeshare Limited 87 £506,153 98%
Youth Careers Collective 87 £887,024 96%
Movement to Work 87 £868,117 100%
Redbridge Foodbank 87 £723,941 100%
Wiltshire Law Centre 87 £990,000 100%
Age UK Hull and East Yorkshire 87 £672,447 100%

Sources and verification

Refreshed

Registration and legal identity
Charity Commission for England and Wales - Register of Charities
Financial filings
Charity Commission annual returns - Fiscal year 2025 most recent on file.
Officers and trustees
Charity Commission for England and Wales - Register of Charities - 10 disclosed in the public registry.
News and media coverage
GDELT Project + Google News

Data freshness

Last updated
Apr 21, 2026
Profile completeness
85%

What we don't know

Honest gaps - our score reflects transparency, not impact

Executive compensation
Top-officer pay not disclosed
Mission statement
No self-published statement of purpose
Programs & projects
No named programs listed by the charity
Operating reach
Countries where programs run not specified
Programmatic detail
Specific cause areas not yet tagged

Methodology

GiveRadar combines public registry filings, ProPublica Nonprofit Explorer, Charity Navigator, GuideStar, and news archives into a single 0-100 integrity assessment. We don't take a cut of any donation, ever.

Read full methodology

Quick facts about Swings & Smiles

What is Swings & Smiles?
Swings & Smiles is a social services nonprofit organization based in Thatcham, United Kingdom. Most families take recreational play for granted. For families of children with special needs, this is impossible for some and extremely difficult for most. Swings & Smiles provides a fun and safe facility where children (SEND and their siblings) can enjoy play in a family setting appropriate to their needs and abilities. Outreach, online and sibling support services are also provided.
When was Swings & Smiles founded?
Swings & Smiles was founded in 2007.
Where is Swings & Smiles located?
Headquartered in Thatcham, United Kingdom.
What is Swings & Smiles's annual budget?
Annual revenue for fiscal year 2025 is approximately £100K-£1M. 93% of expenses go to program services.
Is Swings & Smiles trustworthy?
Swings & Smiles has a GiveRadar Integrity Assessment of 89 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
What is Swings & Smiles's registration number?
Registration: 1120598 (United Kingdom).
What is Swings & Smiles's website?
https://www.swingsandsmiles.co.uk
Are donations to Swings & Smiles tax-deductible?
Donations may be tax-deductible for residents of United Kingdom under local rules. US donors should check whether the charity has an equivalency-determination letter or a US-based fiscal sponsor before claiming a deduction.