Charities United Kingdom Education Rethink Mental Illness
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Rethink Mental Illness

London Charity No 271028 · Charity Commission Sign up to see website
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89
Integrity Assessment
Strong transparency
89/100 · methodology

About Rethink Mental Illness

To provide information, advice, support & services of the highest standard to those experiencing severe mental illness, their families & carers, in areas such as housing, education & training, rehabilitation & employment and recreation. To spread understanding about severe mental illness. To campaign nationally & locally for high quality care, including both acute & long-term services.

Founded
Headquarters
London
Foundation type
Charitable Company
Size
large

Verified certifications

Confirmed against the issuing authority - not self-reported.

Fundraising Regulator since 2026

Focus areas & reach

· What they work on and where
📚 Education
Cause tags

How it stacks up against peers

· vs. 8 similar education in United Kingdom
Program spending This charity: 95%
Peer average: 96%
Integrity Assessment This charity: 89
Peer average: 89

Red flags

· All clear
Charity Commission removal
OFAC / EU / UN sanctions
Open investigations
Governance scandals
Related-party deals
Excessive exec comp

Where every £1 goes

£0.95
Program expenses£0.95 (£45.6 million)
95% to programs beats the Charity Navigator "highly efficient" threshold (75%).

Common questions

· Auto-generated from filings + methodology

Rethink Mental Illness is a registered education nonprofit based in London, United Kingdom. It is registered with the Charity Commission for England and Wales. It was founded in 1991 and has been operating for 35 years. Its registration number is 271028. It has a GiveRadar Integrity Assessment of 89/100 (Strong transparency), indicating well-documented governance, financials, and contact details. The organization reports £44M in annual revenue. 15 officers and directors are publicly disclosed. No red flags have been detected. The charity has 16 community reviews with an average rating of 2.1/5. On Trustpilot, it has a rating of 2.1/5 based on 16 reviews.

Rethink Mental Illness has a GiveRadar Integrity Assessment of 89/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 89 ('Strong transparency') reflects well-documented governance, recent financials, named leadership, and working contact details. The charity allocates 95% of expenses to programs, which contributes positively to its score. For comparison, the average integrity assessment for education charities in United Kingdom is 89/100.

Rethink Mental Illness is located in London, United Kingdom. The organization was established in 1991 and has been active for 35 years.

Based on official tax filings, Rethink Mental Illness has £44M in annual revenue. It allocates 95% of expenses to programs and services. This is in line with the average of 96% for education charities in United Kingdom. Its revenue is significantly above the peer average of £992K. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.

Rethink Mental Illness is classified as a Education organization, registered in United Kingdom. It operates as a Charitable Company. By size, it is categorized as a large organization. It has £44M in annual revenue. The organization has 15 disclosed officers and directors.

No red flags have been detected for Rethink Mental Illness. GiveRadar automatically screens charities for concerning patterns including high executive compensation, low program spending, and missing financial filings. Based on available official data, no issues have been identified.

Rethink Mental Illness has a GiveRadar Integrity Assessment of 89/100 (Strong transparency) and no red flags have been detected, which suggests it is a well-documented organization. It is regulated by the Charity Commission. 95% of expenses go to programs. The peer average is 96%. Note: the organization has a low Trustpilot rating of 2.1/5, which may reflect donor dissatisfaction. You can donate directly through their official donation page linked on their GiveRadar profile. GiveRadar provides data for research purposes and does not endorse any organization. Always do your own due diligence.

To provide information, advice, support & services of the highest standard to those experiencing severe mental illness, their families & carers, in areas such as housing, education & training, rehabilitation & employment and recreation. To spread understanding about severe mental illness. To campaign nationally & locally for high quality care, including both acute & long-term services. Rethink Mental Illness is classified as a education organization registered in United Kingdom. The organization was founded in 1991.

Among education charities registered in United Kingdom: Rethink Mental Illness's GiveRadar Integrity Assessment of 89/100 is in line with the peer average of 89/100. It allocates 95% of expenses to programs, in line with the peer average of 96%. Its annual revenue of £44M is well above the peer average of £992K.

Rethink Mental Illness is a charitable company limited by guarantee, the most common incorporated form for UK charities. It is registered with both Companies House and the Charity Commission, and must file annual accounts with both regulators. Directors (who are also charity trustees) have limited liability. Its Charity Commission registration number is 271028.

You can verify Rethink Mental Illness in several ways. First, search the Charity Commission Register at https://register-of-charities.charitycommission.gov.uk/ - every charity registered in England and Wales appears here with its registration number, trustees, governing document, and filed accounts. Because this is a charitable company, you can also check its filings on Companies House (https://find-and-update.company-information.service.gov.uk/). Second, check whether the charity's annual return and accounts are up to date - the Commission flags charities with overdue filings. Third, look for the Fundraising Regulator badge on the charity's website, which signals voluntary compliance with the Code of Fundraising Practice.

You can donate to Rethink Mental Illness directly through its donation page (https://www.rethink.org/get-involved/ways-to-give/ways-to-donate/make-a-donation-today/). UK charities typically accept online card payments, direct debit, and bank transfer. Many also use platforms such as JustGiving or Charities Aid Foundation (CAF). If you are a UK taxpayer, make sure to tick the Gift Aid box: it lets the charity reclaim 25p from HMRC for every pound you give at no extra cost to you. Higher-rate taxpayers can claim back the difference between basic-rate and their marginal rate through Self Assessment. Payroll Giving (Give As You Earn) lets you donate pre-tax through your employer.

Yes, Rethink Mental Illness is registered with the Fundraising Regulator (FR), the independent regulator of charitable fundraising in England, Wales, and Northern Ireland. Registration means the charity has committed to following the Code of Fundraising Practice and the Fundraising Promise, which set standards for honest, respectful, and transparent fundraising. Donors can complain to the FR if they believe a charity has breached the Code.

Donations to Rethink Mental Illness are eligible for Gift Aid if you are a UK income-tax or capital-gains-tax payer. Gift Aid adds 25% to your donation at no cost to you (the charity reclaims basic-rate tax from HMRC). Higher-rate and additional-rate taxpayers can also claim back the difference through Self Assessment or by adjusting their PAYE tax code. Gifts of shares, property, or land to charity are free of Capital Gains Tax and can be deducted from your income for Income Tax purposes. Legacy gifts (in your will) reduce the value of your estate for Inheritance Tax and can lower the IHT rate from 40% to 36% if you leave at least 10% to charity.

Rethink Mental Illness is based in London. The Charity Commission for England and Wales (CCEW) is the primary regulator. Scotland has its own regulator (OSCR), and Northern Ireland has the Charity Commission for Northern Ireland (CCNI). A charity registered with the CCEW may operate across the whole of the UK or internationally.

Rethink Mental Illness was first registered in 1991, making it approximately 35 years old. UK charities must file an annual return with the Charity Commission to remain on the register. A long registration history generally indicates sustained operations and continuous regulatory compliance.

Verified against 5 official sources, last refreshed .

Annual revenue
£10M-£100M
95% to programs
Source: Charity Commission (UK) (FY2025) why this matters
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Filing history

5 years on file from Charity Commission (UK) (FY2025): revenue, expenses, program spending, assets, and liabilities by fiscal year.

Years on record: FY2025, FY2024, FY2023, FY2022, FY2021.
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Taxes

Tax-deductibility for donors

UK donations qualify for Gift Aid. Rethink Mental Illness is registered with the Charity Commission. Eligible UK taxpayers can boost their gift by 25% at no extra cost.

Always confirm tax treatment with the charity directly or your tax advisor before donating.

Leadership

AP
Aphra Tulip-Briggs
Trustee

Officers & trustees (15)

Source: Public filings

AP
Aphra T•••••••••••
Trustee
CH
Christine S••••
Trustee
DR
Dr Z•• S••••••••••
Trustee
ED
Edward G••••• A•••••••• G•••••••
Trustee
GE
George H•••
Trustee
IA
Ian P••• J••••••
Trustee
JA
Jane E•••••••• W••••••••
Trustee
JA
Jasvinder K••• B••••••
Trustee
JO
Joanna F•••••••••••
Trustee
JO
John R••••• L••••
Trustee
KA
Kathryn T••••
Trustee
RA
Rajen S••••
Trustee
RA
Ranjit T•••••••
Trustee
RO
Rosalind C•••• H••••
Trustee
SI
Simon S•••••• B•••••••••••
Trustee
Full names, contact details & compensation

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Latest news

From global news sources

No recent news coverage found

News coverage will appear here when articles mention this organization.

Activity timeline

Filings and press mentions, merged

Form filed
£43.9M revenue
FY2025
CCEW
Form filed
£44.5M revenue
FY2024
CCEW
Form filed
£40.9M revenue
FY2023
CCEW
Form filed
£37.5M revenue
FY2022
CCEW
Form filed
£33.1M revenue
FY2021
CCEW

Donor reviews (16)

2.1 / 5 average · includes imported Trustpilot

2.1
16 reviews
5
3
4
2
3
0
2
0
1
11
Having made online donation of £110 on…

Having made online donation of £110 on 8th October 2023, the online system failed with error code. Tried to contact the Mental Health charity Rethink.Org by email and telephone calls, failed to contact. The emails were bounced back and on the telephone line I could only leave a brief message. I am not hopeful that my query would be resolved.

smileman120 Donor · Mar 26, 2026 Trustpilot Trustpilot
Terrible

Terrible. I have ongoing issues with NHS. No support given or limited. Advisers seems to disappear. Emails are being ignored. They obviously don't understand mental health as their behaviour has such a negative impact on vulnerable customers. Very unprofessional and uncaring team.

unhappy customer Donor · Mar 26, 2026 Trustpilot Trustpilot
★★★★★ Amazing charity full of caring…

Amazing charity full of caring individuals wanting to impact change.

Tawni Thomas Donor · Mar 26, 2026 Trustpilot Trustpilot
★★★★ Little paradise 🥰

It makes me sad to think that people have bad experiences with mental health services. As someone who has a mental health difficulty, I do struggling sometimes with accessing and accepting support and feeling like I'm going round in circles a lot. I want to talk about the John Hall Garden in Leek, Staffordshire UK. It is a Rethink project. They've won an award! For service of the year! It is a beautiful place. A victorian walled garden with buildings and a pond which I love. The staff are helpful and caring especially Nikki and Alban and Sue, they're all really great I feel so blessed that this wonderful facility is on my doorstep. I left a while ago for personal reasons but I'm going to go back because honestly I've missed it. Search John Hall Garden online it's a beautiful place. Like a mini paradise and I mean that sincerely. 🥰

Lucy Parker Donor · Mar 26, 2026 Trustpilot Trustpilot
Having to pick up the pieces

My partner worked as an independent advocate and recently resigned .She was having serious health issues and I feel she was treated awfully.I had to watch her breaking into tears as she had zoom meetings here at home and once I had to stop it as she was in such a distressed state. Rethink had the luxury of using our spare room as an office for their business during covid and I had to watch tick box ticking people dragging my darling lady down and not helping her obvious issues.I hope this goes to the top person in your company because I have been left to look after someone who I care for ,who used to spend her days caring greatly for people who struggled. She now has no job and it puts pressure on me as a pensioner to run our meagre home.So in conclusion you can clearly imagine what I think of your organisation . Another large business plagued by dreadful management ,who don't care for their people who actually try extremely hard to make it work. I am personally hurt and frustrated at the way my lovely lady has been treated but I care and I will support her with love, kindness and understanding,which in my opinion is in very short supply in the veins of your management.

Nick Wotton Donor · Mar 26, 2026 Trustpilot Trustpilot
Mental Health Breathing Space for conman…

Rethink facilitated a Mental Health Breathing Space for serial conman/cowboy builder Steven Gent.I have provided evidence that he is working full time and well able to pay his debt to me and now Rethink is not replying to my emails.

Wendy Craig Donor · Mar 26, 2026 Trustpilot Trustpilot
You don't get hired irrespective of how qualified and experienced you are

I have just been informed that I won't be hired despite having fifteen years of experience in mental health care and level 4 qualifications in sports, along with a postgraduate certificate in Science.I'll never apply again. Clearly, a non-white, non-English surname is the ONLY factor taken in consideration.Brexit results. All this after twenty years working in the UK.

M T Donor · Mar 26, 2026 Trustpilot Trustpilot
★★★★ Rethink doing their best!

An organisation that is becoming day by day a progressive one. Like with any other national non for profit organisation things are not always perfect yet they do their best to improve employees' and clients' experiences. I truly enjoyed the last five years working there and being part of One Rethink. The newish co-mentoring programme, the fantastic EDI development work, the Workplace platform, which keeps people updated at all time, and various other employees co- production projects (forums) are evidences that Rethink is a progressive organisation striving to achieve the best for their employees and ultimately people their support.

Georgeta-Elena Ancau Donor · Mar 26, 2026 Trustpilot Trustpilot
★★★★★ Volunteering with Rethink

I applied to become a volunteer mental health advocate with Rethink Mental Illness in November 2023. From the outset, I was impressed by the interview and selection process and then the induction and ongoing training. I became part of a group of five-six volunteer advocates. We were taken through all the training sessions by a highly experienced member of the Rethink Mental Illness team, Georgeta Busuioc. I quickly felt part of a close team.The theoretical training was conducted in tandem with being given the opportunity to shadow experienced members of the Rethink team such as: Georgeta and her colleague Maxine Simms, as they held informal drop in advocacy sessions on various mental health wards within the Essex Partnership University Trust.I have found Rethink Mental Illness to be highly professional and deeply invested in the welfare of both their clients and their staff.I have learned a great deal about non statutory advocacy during the last seven months due to Rethink Mental Illness, and more specifically due to the enthusiasm and experience of Georgeta Busuioc at Rethink.Thankyou

Paul Mcfadyen Donor · Mar 26, 2026 Trustpilot Trustpilot
★★★★★ Rethink have helped me find my meaning and purpose

Rethink have helped me find my purpose in life. I suffer complex emotional needs and with the help of Julie Galliford I now run my own support group for men diagnosed with Borderline Personality Disorder. I not only get to help others but it also helps me no-end sharing my own 'Life Experiences' helps validate others and create a safe and welcoming community, something that was desperately needed.

Darren Squires Donor · Mar 26, 2026 Trustpilot Trustpilot

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Peer charities

Other education in United Kingdom, by integrity assessment

Charity Score Revenue Program %
Rethink Mental Illness This page 89 £43.9 million 95%
Asser Bishvil Foundation 89 £10.8 million 100%
The Pears Family Charitable Foundation 89 £28.5 million 100%
Girton College 89 £17.3 million 93%
The Wellington College 89 £76.2 million 92%
Wolfson College in the University of Oxford 89 £13.6 million 91%
The Brandon Trust 89 £77.6 million 99%
The President and Fellows of Murray Edwards College, … 89 £12.9 million 92%
Mathematics in Education and Industry 89 £11.7 million 100%

Sources and verification

Refreshed

Registration and legal identity
Charity Commission for England and Wales - Register of Charities
Financial filings
Charity Commission annual returns - Fiscal year 2025 most recent on file.
Officers and trustees
Charity Commission for England and Wales - Register of Charities - 15 disclosed in the public registry.
Donor reviews (external)
Trustpilot consumer reviews
Community reviews (verified email)
GiveRadar Community Reviews - 16 verified review(s) on file.

Data freshness

Last updated
Apr 21, 2026
Profile completeness
75%

What we don't know

Honest gaps - our score reflects transparency, not impact

Executive compensation
Top-officer pay not disclosed
Mission statement
No self-published statement of purpose
Programs & projects
No named programs listed by the charity
Operating reach
Countries where programs run not specified

Methodology

GiveRadar combines public registry filings, ProPublica Nonprofit Explorer, Charity Navigator, GuideStar, and news archives into a single 0-100 integrity assessment. We don't take a cut of any donation, ever.

Read full methodology

Quick facts about Rethink Mental Illness

What is Rethink Mental Illness?
Rethink Mental Illness is a education charitable company based in London, United Kingdom. To provide information, advice, support & services of the highest standard to those experiencing severe mental illness, their families & carers, in areas such as housing, education & training, rehabilitation & employment and recreation. To spread understanding about severe mental illness. To campaign nationally & locally for high quality care, including both acute & long-term services.
When was Rethink Mental Illness founded?
Rethink Mental Illness was founded in 1991.
Where is Rethink Mental Illness located?
Headquartered in London, United Kingdom.
What is Rethink Mental Illness's annual budget?
Annual revenue for fiscal year 2025 is approximately £10M-£100M. 95% of expenses go to program services.
Is Rethink Mental Illness trustworthy?
Rethink Mental Illness has a GiveRadar Integrity Assessment of 89 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
What is Rethink Mental Illness's registration number?
Registration: 271028 (United Kingdom).
What is Rethink Mental Illness's website?
https://www.rethink.org
Are donations to Rethink Mental Illness tax-deductible?
Donations may be tax-deductible for residents of United Kingdom under local rules. US donors should check whether the charity has an equivalency-determination letter or a US-based fiscal sponsor before claiming a deduction.