Home Countries United States Community Development Greater Philadelphia Tourism Marketing Corporation
Greater Philadelphia Tourism Marketing Corporation logo

Greater Philadelphia Tourism Marketing Corporation

Visit philadelphia is our name and our mission. As the region's official tourism marketing agency, we build greater philadelphia's image, drive visitation and boost the economy.

Greater Philadelphia Tourism Marketing

Community Development Philadelphia, PA EIN: 232847538 (IRS) Sign up to see website
Claim this charity
Ready to give?
100% goes to Greater Philadelphia Tourism Marketing Corporation

GiveRadar doesn't take a cut. We couldn't find a direct donate page, so visit their site.

Visit visitphilly.com
77
Integrity Assessment
Strong transparency
77/100 · methodology

About Greater Philadelphia Tourism Marketing Corporation

Greater Philadelphia Tourism Marketing Corporation is a community development organization based in PHILADELPHIA, United States. Annual revenue: $8.0 million. EIN: 232847538.

Founded
Headquarters
Philadelphia, PA
Foundation type
Publicly-supported charity (509(a)(2))
NTEE code
S30
IRS subsection
501(c)(03)
Ruling date
Size
medium

Verified certifications

Confirmed against the issuing authority - not self-reported.

IRS Tax-Deductible since 1996

Mission

Visit philadelphia is our name and our mission. As the region's official tourism marketing agency, we build greater philadelphia's image, drive visitation and boost the economy.

Focus areas & reach

· What they work on and where
SDG alignment The 17 UN Sustainable Development Goals (SDGs) are the global agenda for ending poverty, protecting the planet, and ensuring prosperity by 2030. We tag each charity to the goals its work advances.

How it stacks up against peers

· vs. 8 similar community development in United States
Program spending This charity: 85%
Peer average: 87%
CEO comp as % of revenue This charity: 5.53%
Peer average: 0.48%
Integrity Assessment This charity: 77
Peer average: 90

Concerns

· None found
No red flags found
Screened for IRS revocation history, Open investigations, Governance scandals, Related-party deals, Excessive exec comp.

Where every $1 goes

· FY2024 · IRS 990 (FY2024)
$0.85
Program$0.85
85% to programs beats the Charity Navigator "highly efficient" threshold (75%).

GiveRadar Analysis

Original analysis from GiveRadar's dataset of comparable organizations

From what GiveRadar has verified so far, Greater Philadelphia Tourism Marketing Corporation has a complete profile, cross-referenced across 3 independent sources including the IRS.

  • GiveRadar has verified more about this organization than about 86% of the 56,086 community development charities in the United States it tracks, because GiveRadar has verified its financial disclosures and its governance. Most of those have little verified data on record yet. View this cohort
  • It has more complete governance disclosure than nearly all similar organizations, because GiveRadar has verified leadership, executive compensation, a mission statement and a founding date. See national comparisons
  • By reported annual revenue, it is larger than 77% of the 23,818 community development charities in the United States with financial records on GiveRadar. See the filings
GiveRadar has verified
  • government registration
  • financial records (5 filed years)
  • disclosed leadership
  • a website
  • third-party accreditation
Not yet verified by GiveRadar
  • a contact email
  • a donation page
  • an owner-submitted profile claim

Analysis based on GiveRadar's benchmark dataset of 2026-07-03. It describes what GiveRadar has verified, not a judgment of the organization itself.

Common questions

· Auto-generated from filings + methodology

Greater Philadelphia Tourism Marketing Corporation is a registered community development nonprofit based in Philadelphia, PA, United States. It is registered with the Internal Revenue Service (IRS). It was founded in 1996 and has been operating for 30 years. Its EIN is 232847538. According to GiveRadar's records, it holds active tax-deductible status on the IRS Publication 78 list, which means donations are tax-deductible and the organization is in good standing with the IRS. GiveRadar's Integrity Assessment for the organization is 77/100, which reflects how much public information is available, not whether the charity is legitimate. The organization reports $5M in annual revenue. 103 officers and directors are publicly disclosed. No red flags have been detected.

Greater Philadelphia Tourism Marketing Corporation's EIN (Employer Identification Number) is 232847538. This is the organization's IRS tax identification number; you can use it to verify tax-exempt status and to look up its Form 990 filings with the IRS.

Greater Philadelphia Tourism Marketing Corporation has a GiveRadar Integrity Assessment of 77/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 77 ('Strong transparency') reflects well-documented governance, recent financials, named leadership, and working contact details. The charity allocates 85% of expenses to programs, which contributes positively to its score. For comparison, the average integrity assessment for community development charities in United States is 90/100.

Greater Philadelphia Tourism Marketing Corporation is located in Philadelphia, PA, United States. The organization was established in 1996 and has been active for 30 years.

Based on official tax filings, Greater Philadelphia Tourism Marketing Corporation has $5M in annual revenue. It allocates 85% of expenses to programs and services. This is in line with the average of 87% for community development charities in United States. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.

Greater Philadelphia Tourism Marketing Corporation is classified as a Community Development organization, registered in United States. It operates as a Publicly-supported charity (509(a)(2)). By size, it is categorized as a medium organization. It has $5M in annual revenue. The organization has 103 disclosed officers and directors.

No red flags have been detected for Greater Philadelphia Tourism Marketing Corporation. GiveRadar automatically screens charities for concerning patterns including high executive compensation, low program spending, and missing financial filings. Based on available official data, no issues have been identified.

According to GiveRadar's records, Greater Philadelphia Tourism Marketing Corporation holds active tax-deductible status on the IRS Publication 78 list, which means donations are tax-deductible and the organization is in good standing with the IRS. It is registered with the Internal Revenue Service (IRS). It reports that 85% of expenses go to programs (the peer average is 87%). GiveRadar provides data for research and does not endorse any organization. A GiveRadar Integrity Assessment reflects how much public data is available, not whether an organization is safe to donate to, so it is always smart to do your own research before giving.

Greater Philadelphia Tourism Marketing Corporation is a community development organization based in PHILADELPHIA, United States. Annual revenue: $8.0 million. EIN: 232847538. Greater Philadelphia Tourism Marketing Corporation is classified as a community development organization registered in United States. The organization was founded in 1996.

Among community development charities registered in United States: It allocates 85% of expenses to programs, in line with the peer average of 87%. Its annual revenue of $5M is comparable to the peer average of $3M.

Yes, donations to Greater Philadelphia Tourism Marketing Corporation are generally tax-deductible in the United States. Greater Philadelphia Tourism Marketing Corporation is a 501(c)(3) tax-exempt organization. Its EIN is 232847538, which you can use for tax filing purposes. Donors can typically deduct contributions on their federal income tax return if they itemize deductions. Consult a tax professional for guidance specific to your situation.

Annual revenue
$1M-$10M
85% to programs
Source: IRS 990 (FY2024) why this matters
Unlock exact figures

Filing history

5 years on file from IRS 990 (FY2024): revenue, expenses, program spending, assets, and liabilities by fiscal year.

Years on record: FY2024, FY2023, FY2022, FY2021, FY2020.
Financial details are free - with a GiveRadar account

See 5 years of revenue, expense breakdowns, and balance sheet.

Sign up to view
Already have an account? Log in
No credit card · Takes 20 seconds

Taxes

Tax-deductibility for donors

Donations may be tax-deductible for residents of United States under local rules. Confirm with the charity directly.

Always confirm tax treatment with the charity directly or your tax advisor before donating.

Staff & volunteers

From filings and published profiles

Employees
46

Leadership

From FY2024 filing

CI
Cindy R••
Treasurer & CFO

Officers & trustees (25)

Source: Public filings

See full names, roles, and stories

25 officers and trustees on file - free with a GiveRadar account.

Already have an account? Log in
Sign up to view

Latest news

From global news sources

No recent news coverage found

News coverage will appear here when articles mention this organization.

Activity timeline

Filings and press mentions, merged

Form filed
$4.6M revenue
FY2024
IRS 990
Form filed
$19.4M revenue
FY2023
IRS 990
Form filed
$13.5M revenue
FY2022
IRS 990
Form filed
$8.0M revenue
FY2021
IRS 990
Form filed
$9.7M revenue
FY2020
IRS 990

No reviews yet. Be the first to share your experience.

Have you donated or volunteered here?

Share your experience - it takes 30 seconds. Verified reviews help other donors decide.

Sign up to write a review

Cause areas in United States

How many charities work in each area, with this charity's area highlighted.

Human Services 322,679
Education 195,586
Arts & Culture 133,128
Advocacy & Civil Rights 128,026
Religion 114,636
Health 98,862
Community Development this charity 56,086
Youth Development 53,450
See all cause areas in United States

Most common causes in United States

Causes charities work on most, with this charity's causes ticked.

Community Development 235,146
Education 159,016
Religion 103,741
Arts & Culture 101,203
Human Rights 76,926
Health 65,250
Youth Development 47,775
Animal Welfare 32,425

Sources and verification

Registration and legal identity
Internal Revenue Service (IRS) - Tax Exempt Organization Search
Financial filings
IRS Form 990 filings - Fiscal year 2024 most recent on file.
Officers and trustees
Internal Revenue Service (IRS) - Tax Exempt Organization Search - 103 disclosed in the public registry.
Supplementary verification
Charity Navigator

Data freshness

Last updated
Jun 12, 2026
Registry checked
Jun 6, 2026
Profile completeness
90%

What we know and don't know

Exactly which public data we hold on this charity. Our score reflects transparency, not impact.

On record · 10
  • Financial data · FY2024 on record
  • Named leadership · 103 officers on file
  • Executive pay · Disclosed
  • Government registration · Registered with an official registry
  • Mission statement · Published
  • Official website · On record
  • Headquarters address · On file
  • Direct contact · Email or phone published
  • Tax-deductibility · Verified
  • Founding date · 1996
Not available · 1
  • Programs & activities
    No named programs listed by the charity

Methodology

GiveRadar builds each profile primarily from official government charity registries, supplemented where available by third-party nonprofit databases and news archives, and combines it into a single 0-100 integrity assessment. The exact sources for this charity are listed above. We don't take a cut of any donation, ever.

Read full methodology

Are you the owner or a board member?

If you represent this organization and want to correct or update its data, you can claim this listing to edit details yourself, or email [email protected] with the correct information. We review every request and respond within 30 days.

Quick facts about Greater Philadelphia Tourism Marketing Corporation

What is Greater Philadelphia Tourism Marketing Corporation?
Greater Philadelphia Tourism Marketing Corporation is a community development publicly-supported charity (509(a)(2)) based in Philadelphia, United States. Greater Philadelphia Tourism Marketing Corporation is a community development organization based in PHILADELPHIA, United States. Annual revenue: $8.0 million. EIN: 232847538.
When was Greater Philadelphia Tourism Marketing Corporation founded?
Greater Philadelphia Tourism Marketing Corporation was founded in 1996.
Who leads Greater Philadelphia Tourism Marketing Corporation?
Cindy Ray serves as Treasurer & CFO.
Where is Greater Philadelphia Tourism Marketing Corporation located?
Headquartered in Philadelphia, PA, United States.
What is Greater Philadelphia Tourism Marketing Corporation's annual budget?
Annual revenue for fiscal year 2024 is approximately $1M-$10M. 85% of expenses go to program services.
Is Greater Philadelphia Tourism Marketing Corporation trustworthy?
Greater Philadelphia Tourism Marketing Corporation has a GiveRadar Integrity Assessment of 77 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
What is Greater Philadelphia Tourism Marketing Corporation's registration number?
IRS EIN: 232847538.
What is Greater Philadelphia Tourism Marketing Corporation's website?
http://visitphilly.com