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New Morning

New Mornings mission is to provide all South Carolinians access to information about family planning and access to high-quality contraceptive services.

Advocacy & Civil Rights Columbia, SC EIN: 954894776 (IRS) Sign up to see website
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72
Integrity Assessment
Strong transparency
72/100 · methodology

About New Morning

To thrive inside the worlds they choose to build. And what a woman’s future holds begins with her ability to decide how, when, and if she becomes a mother.

Founded
Headquarters
Columbia, SC
Foundation type
509(a)(3) Type I
NTEE code
T11
IRS subsection
501(c)(03)
Ruling date
Size
large

Verified certifications

Confirmed against the issuing authority - not self-reported.

IRS Tax-Deductible since 2002

Mission

New Mornings mission is to provide all South Carolinians access to information about family planning and access to high-quality contraceptive services.

Focus areas & reach

· What they work on and where

How it stacks up against peers

· vs. 8 similar advocacy & civil rights in United States
Program spending This charity: 97%
Peer average: 80%
CEO comp as % of revenue This charity: 2.77%
Peer average: 0.48%
Integrity Assessment This charity: 72
Peer average: 90

Concerns

· None found
No red flags found
Screened for IRS revocation history, Open investigations, Governance scandals, Related-party deals, Excessive exec comp.

Where every $1 goes

· FY2023 · IRS 990 (FY2023)
$0.97
Program$0.97
97% to programs beats the peer average (80%) and beats the Charity Navigator "highly efficient" threshold (75%).

GiveRadar Analysis

Original analysis from GiveRadar's dataset of comparable organizations

From what GiveRadar has verified so far, New Morning has a complete profile, cross-referenced across 3 independent sources including the IRS.

  • It has more complete governance disclosure than nearly all comparable organizations, because GiveRadar has verified leadership, executive compensation, a mission statement and a founding date. See national comparisons
  • By reported annual revenue, it is larger than 84% of the 83,892 advocacy & civil rights charities in the United States with financial records on GiveRadar. See the filings
  • Its integrity score of 72 places it in the top 25% of the 128,026 advocacy & civil rights charities in the United States GiveRadar tracks, because GiveRadar has verified its financial disclosures and its governance. View this cohort
GiveRadar has verified
  • government registration
  • financial records (3 filed years)
  • disclosed leadership
  • a website
  • a donation page
  • third-party accreditation
Not yet verified by GiveRadar
  • a contact email
  • an owner-submitted profile claim

Analysis based on GiveRadar's benchmark dataset of 2026-07-03. It describes what GiveRadar has verified, not a judgment of the organization itself.

Common questions

· Auto-generated from filings + methodology

New Morning is a registered advocacy & civil rights nonprofit based in Columbia, SC, United States. It is registered with the Internal Revenue Service (IRS). It was founded in 2002 and has been operating for 24 years. Its EIN is 954894776. According to GiveRadar's records, it holds active tax-deductible status on the IRS Publication 78 list, which means donations are tax-deductible and the organization is in good standing with the IRS. GiveRadar's Integrity Assessment for the organization is 72/100, which reflects how much public information is available, not whether the charity is legitimate. The organization reports $7M in annual revenue. 40 officers and directors are publicly disclosed. No red flags have been detected.

New Morning's EIN (Employer Identification Number) is 954894776. This is the organization's IRS tax identification number; you can use it to verify tax-exempt status and to look up its Form 990 filings with the IRS.

New Morning has a GiveRadar Integrity Assessment of 72/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 72 ('Strong transparency') reflects well-documented governance, recent financials, named leadership, and working contact details. The charity allocates 97% of expenses to programs, which contributes positively to its score. For comparison, the average integrity assessment for advocacy & civil rights charities in United States is 90/100.

New Morning is located in Columbia, SC, United States. The organization was established in 2002 and has been active for 24 years. Its registered address is 1501 Main St Ste 150, United States.

Based on official tax filings, New Morning has $7M in annual revenue. It allocates 97% of expenses to programs and services. This is above the average of 80% for advocacy & civil rights charities in United States. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.

New Morning is classified as an Advocacy & Civil Rights organization, registered in United States. It operates as a 509(a)(3) Type I. By size, it is categorized as a large organization. It has $7M in annual revenue. The organization has 40 disclosed officers and directors.

No red flags have been detected for New Morning. GiveRadar automatically screens charities for concerning patterns including high executive compensation, low program spending, and missing financial filings. Based on available official data, no issues have been identified.

According to GiveRadar's records, New Morning holds active tax-deductible status on the IRS Publication 78 list, which means donations are tax-deductible and the organization is in good standing with the IRS. It is registered with the Internal Revenue Service (IRS). It reports that 97% of expenses go to programs (the peer average is 80%). You can donate directly through their official donation page linked on their GiveRadar profile. GiveRadar provides data for research and does not endorse any organization. A GiveRadar Integrity Assessment reflects how much public data is available, not whether an organization is safe to donate to, so it is always smart to do your own research before giving.

To thrive inside the worlds they choose to build. And what a woman’s future holds begins with her ability to decide how, when, and if she becomes a mother. New Morning is classified as an advocacy & civil rights organization registered in United States. The organization was founded in 2002.

Among advocacy & civil rights charities registered in United States: It allocates 97% of expenses to programs, above the peer average of 80%. Its annual revenue of $7M is comparable to the peer average of $4M.

Yes, donations to New Morning are generally tax-deductible in the United States. New Morning is a 501(c)(3) tax-exempt organization. Its EIN is 954894776, which you can use for tax filing purposes. Donors can typically deduct contributions on their federal income tax return if they itemize deductions. Consult a tax professional for guidance specific to your situation.

Annual revenue
$1M-$10M
97% to programs
Source: IRS 990 (FY2023) why this matters
Unlock exact figures

Filing history

3 years on file from IRS 990 (FY2023): revenue, expenses, program spending, assets, and liabilities by fiscal year.

Years on record: FY2023, FY2022, FY2021.
Financial details are free - with a GiveRadar account

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Taxes

Tax-deductibility for donors

Donations may be tax-deductible for residents of United States under local rules. Confirm with the charity directly.

Always confirm tax treatment with the charity directly or your tax advisor before donating.

Staff & volunteers

From filings and published profiles

Employees
25

Leadership

From FY2023 filing

AN
Anthony J D••••••
Chief Financial

Officers & trustees (15)

Source: Public filings

See full names, roles, and stories

15 officers and trustees on file - free with a GiveRadar account.

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Latest news

From global news sources

No recent news coverage found

News coverage will appear here when articles mention this organization.

Activity timeline

Filings and press mentions, merged

Form filed
$7.2M revenue
FY2023
IRS 990
Form filed
$11.2M revenue
FY2022
IRS 990
Form filed
$10.6M revenue
FY2021
IRS 990

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Cause areas in United States

How many charities work in each area, with this charity's area highlighted.

Human Services 322,679
Education 195,586
Arts & Culture 133,128
Advocacy & Civil Rights this charity 128,026
Religion 114,636
Health 98,862
Community Development 56,086
Youth Development 53,450
See all cause areas in United States

Most common causes in United States

Causes charities work on most, with this charity's causes ticked.

Community Development 235,146
Education 159,016
Religion 103,741
Arts & Culture 101,203
Human Rights 76,926
Health 65,250
Youth Development 47,775
Animal Welfare 32,425

Sources and verification

Registration and legal identity
Internal Revenue Service (IRS) - Tax Exempt Organization Search
Financial filings
IRS Form 990 filings - Fiscal year 2023 most recent on file.
Officers and trustees
Internal Revenue Service (IRS) - Tax Exempt Organization Search - 40 disclosed in the public registry.
Supplementary verification
Charity Navigator

Data freshness

Last updated
Jun 6, 2026
Registry checked
Jun 6, 2026
Profile completeness
90%

What we know and don't know

Exactly which public data we hold on this charity. Our score reflects transparency, not impact.

On record · 10
  • Financial data · FY2023 on record
  • Named leadership · 40 officers on file
  • Executive pay · Disclosed
  • Government registration · Registered with an official registry
  • Mission statement · Published
  • Official website · On record
  • Headquarters address · On file
  • Direct contact · Email or phone published
  • Tax-deductibility · Verified
  • Founding date · 2002
Not available · 1
  • Programs & activities
    No named programs listed by the charity

Methodology

GiveRadar builds each profile primarily from official government charity registries, supplemented where available by third-party nonprofit databases and news archives, and combines it into a single 0-100 integrity assessment. The exact sources for this charity are listed above. We don't take a cut of any donation, ever.

Read full methodology

Are you the owner or a board member?

If you represent this organization and want to correct or update its data, you can claim this listing to edit details yourself, or email [email protected] with the correct information. We review every request and respond within 30 days.

Quick facts about New Morning

What is New Morning?
New Morning is a advocacy & civil rights 509(a)(3) type i based in Columbia, United States. To thrive inside the worlds they choose to build. And what a woman’s future holds begins with her ability to decide how, when, and if she becomes a mother.
When was New Morning founded?
New Morning was founded in 2002.
Who leads New Morning?
Anthony J Duesler serves as Chief Financial.
Where is New Morning located?
Headquartered in Columbia, SC, United States.
What is New Morning's annual budget?
Annual revenue for fiscal year 2023 is approximately $1M-$10M. 97% of expenses go to program services.
Is New Morning trustworthy?
New Morning has a GiveRadar Integrity Assessment of 72 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
What is New Morning's registration number?
IRS EIN: 954894776.
What is New Morning's website?
https://www.newmorning.org