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Pasadena Tournament of Roses Assn

We bring people together to create premiere events and entertainment celebrating the New Year.

Human Services Pasadena, CA EIN: 951725190 (IRS) Sign up to see website
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87
Integrity Assessment
Strong transparency
87/100 · methodology

About Pasadena Tournament of Roses Assn

Since 1890, the Tournament of Roses has produced America’s New Year Celebration, bringing the traditions of the Rose Parade and Rose Bowl Game to Pasadena and the world for nearly 130 years.

Founded
Headquarters
Pasadena, CA
Foundation type
Supporting organization (509(a)(3))
NTEE code
N520
IRS subsection
501(c)(03)
Ruling date
Size
major

Verified certifications

Confirmed against the issuing authority - not self-reported.

IRS Tax-Deductible since 1943

Mission

We bring people together to create premiere events and entertainment celebrating the New Year.

Focus areas & reach

· What they work on and where

How it stacks up against peers

· vs. 8 similar human services in United States
Program spending This charity: 96%
Peer average: 84%
CEO comp as % of revenue This charity: 0.34%
Peer average: 0.48%
Integrity Assessment This charity: 87
Peer average: 90

Concerns

· None found
No red flags found
Screened for IRS revocation history, Open investigations, Governance scandals, Related-party deals, Excessive exec comp.

Where every $1 goes

· FY2025 · IRS 990 (FY2025)
$0.96
Program$0.96
96% to programs beats the peer average (84%) and beats the Charity Navigator "highly efficient" threshold (75%).

GiveRadar Analysis

Original analysis from GiveRadar's dataset of comparable organizations

Based on the records currently verified by GiveRadar, Pasadena Tournament of Roses Assn has a complete profile, cross-referenced across 3 independent sources including the IRS.

  • Established in 1895, it is among the oldest human services charities in the United States GiveRadar tracks. View this cohort
  • By reported annual revenue, it is larger than 99% of the 136,181 human services charities in the United States with financial records on GiveRadar. See the filings
  • GiveRadar has verified more about this organization than about 98% of the 322,679 human services charities in the United States it tracks, because GiveRadar has verified its financial disclosures and its governance. Most of those have little verified data on record yet. View this cohort
GiveRadar has verified
  • government registration
  • financial records (5 filed years)
  • disclosed leadership
  • a website
  • third-party accreditation
Not yet verified by GiveRadar
  • a contact email
  • a donation page
  • an owner-submitted profile claim

Analysis based on GiveRadar's benchmark dataset of 2026-07-03. It describes what GiveRadar has verified, not a judgment of the organization itself.

Common questions

· Auto-generated from filings + methodology

Pasadena Tournament of Roses Assn is a registered human services nonprofit based in Pasadena, CA, United States. It is registered with the Internal Revenue Service (IRS). It was founded in 1895 and has been operating for 131 years. Its EIN is 951725190. According to GiveRadar's records, it holds active tax-deductible status on the IRS Publication 78 list, which means donations are tax-deductible and the organization is in good standing with the IRS. GiveRadar's Integrity Assessment for the organization is 87/100, which reflects how much public information is available, not whether the charity is legitimate. The organization reports $121M in annual revenue. 280 officers and directors are publicly disclosed. No red flags have been detected.

Pasadena Tournament of Roses Assn's EIN (Employer Identification Number) is 951725190. This is the organization's IRS tax identification number; you can use it to verify tax-exempt status and to look up its Form 990 filings with the IRS.

Pasadena Tournament of Roses Assn has a GiveRadar Integrity Assessment of 87/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 87 ('Strong transparency') reflects well-documented governance, recent financials, named leadership, and working contact details. The charity allocates 96% of expenses to programs, which contributes positively to its score. For comparison, the average integrity assessment for human services charities in United States is 90/100.

Pasadena Tournament of Roses Assn is located in Pasadena, CA, United States. The organization was established in 1895 and has been active for 131 years.

Based on official tax filings, Pasadena Tournament of Roses Assn has $121M in annual revenue. It allocates 96% of expenses to programs and services. This is above the average of 84% for human services charities in United States. Its revenue is significantly above the peer average of $3M. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.

Pasadena Tournament of Roses Assn is classified as a Human Services organization, registered in United States. It operates as a Supporting organization (509(a)(3)). By size, it is categorized as a major organization. It has $121M in annual revenue. The organization has 280 disclosed officers and directors.

No red flags have been detected for Pasadena Tournament of Roses Assn. GiveRadar automatically screens charities for concerning patterns including high executive compensation, low program spending, and missing financial filings. Based on available official data, no issues have been identified.

According to GiveRadar's records, Pasadena Tournament of Roses Assn holds active tax-deductible status on the IRS Publication 78 list, which means donations are tax-deductible and the organization is in good standing with the IRS. It is registered with the Internal Revenue Service (IRS). It reports that 96% of expenses go to programs (the peer average is 84%). GiveRadar provides data for research and does not endorse any organization. A GiveRadar Integrity Assessment reflects how much public data is available, not whether an organization is safe to donate to, so it is always smart to do your own research before giving.

Since 1890, the Tournament of Roses has produced America’s New Year Celebration, bringing the traditions of the Rose Parade and Rose Bowl Game to Pasadena and the world for nearly 130 years. Pasadena Tournament of Roses Assn is classified as a human services organization registered in United States. The organization was founded in 1895.

Among human services charities registered in United States: It allocates 96% of expenses to programs, above the peer average of 84%. Its annual revenue of $121M is well above the peer average of $3M.

Yes, donations to Pasadena Tournament of Roses Assn are generally tax-deductible in the United States. Pasadena Tournament of Roses Assn is a 501(c)(3) tax-exempt organization. Its EIN is 951725190, which you can use for tax filing purposes. Donors can typically deduct contributions on their federal income tax return if they itemize deductions. Consult a tax professional for guidance specific to your situation.

Annual revenue
$100M-$1B
96% to programs
Source: IRS 990 (FY2025) why this matters
Unlock exact figures

Filing history

5 years on file from IRS 990 (FY2025): revenue, expenses, program spending, assets, and liabilities by fiscal year.

Years on record: FY2025, FY2024, FY2023, FY2022, FY2021.
Financial details are free - with a GiveRadar account

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Taxes

Tax-deductibility for donors

Donations may be tax-deductible for residents of United States under local rules. Confirm with the charity directly.

Always confirm tax treatment with the charity directly or your tax advisor before donating.

Staff & volunteers

From filings and published profiles

Employees
42

Leadership

From FY2025 filing

DA
David M E•••
CEO

Officers & trustees (25)

Source: Public filings

See full names, roles, and stories

25 officers and trustees on file - free with a GiveRadar account.

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Latest news

From global news sources

No recent news coverage found

News coverage will appear here when articles mention this organization.

Activity timeline

Filings and press mentions, merged

Form filed
$120.6M revenue
FY2025
IRS 990
Form filed
$148.8M revenue
FY2024
IRS 990
Form filed
$111.1M revenue
FY2023
IRS 990
Form filed
$106.1M revenue
FY2022
IRS 990
Form filed
$107.5M revenue
FY2021
IRS 990

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Cause areas in United States

How many charities work in each area, with this charity's area highlighted.

Human Services this charity 322,679
Education 195,586
Arts & Culture 133,128
Advocacy & Civil Rights 128,026
Religion 114,636
Health 98,862
Community Development 56,086
Youth Development 53,450
See all cause areas in United States

Most common causes in United States

Causes charities work on most, with this charity's causes ticked.

Community Development 235,146
Education 159,016
Religion 103,741
Arts & Culture 101,203
Human Rights 76,926
Health 65,250
Youth Development 47,775
Animal Welfare 32,425

Sources and verification

Registration and legal identity
Internal Revenue Service (IRS) - Tax Exempt Organization Search
Financial filings
IRS Form 990 filings - Fiscal year 2025 most recent on file.
Officers and trustees
Internal Revenue Service (IRS) - Tax Exempt Organization Search - 280 disclosed in the public registry.
Supplementary verification
Charity Navigator

Data freshness

Last updated
Jun 12, 2026
Registry checked
Jun 6, 2026
Profile completeness
90%

What we know and don't know

Exactly which public data we hold on this charity. Our score reflects transparency, not impact.

On record · 10
  • Financial data · FY2025 on record
  • Named leadership · 280 officers on file
  • Executive pay · Disclosed
  • Government registration · Registered with an official registry
  • Mission statement · Published
  • Official website · On record
  • Headquarters address · On file
  • Direct contact · Email or phone published
  • Tax-deductibility · Verified
  • Founding date · 1895
Not available · 1
  • Programs & activities
    No named programs listed by the charity

Methodology

GiveRadar builds each profile primarily from official government charity registries, supplemented where available by third-party nonprofit databases and news archives, and combines it into a single 0-100 integrity assessment. The exact sources for this charity are listed above. We don't take a cut of any donation, ever.

Read full methodology

Are you the owner or a board member?

If you represent this organization and want to correct or update its data, you can claim this listing to edit details yourself, or email [email protected] with the correct information. We review every request and respond within 30 days.

Quick facts about Pasadena Tournament of Roses Assn

What is Pasadena Tournament of Roses Assn?
Pasadena Tournament of Roses Assn is a human services supporting organization (509(a)(3)) based in Pasadena, United States. Since 1890, the Tournament of Roses has produced America’s New Year Celebration, bringing the traditions of the Rose Parade and Rose Bowl Game to Pasadena and the world for nearly 130 years.
When was Pasadena Tournament of Roses Assn founded?
Pasadena Tournament of Roses Assn was founded in 1895.
Who leads Pasadena Tournament of Roses Assn?
David M Eads serves as CEO.
Where is Pasadena Tournament of Roses Assn located?
Headquartered in Pasadena, CA, United States.
What is Pasadena Tournament of Roses Assn's annual budget?
Annual revenue for fiscal year 2025 is approximately $100M-$1B. 96% of expenses go to program services.
Is Pasadena Tournament of Roses Assn trustworthy?
Pasadena Tournament of Roses Assn has a GiveRadar Integrity Assessment of 87 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
What is Pasadena Tournament of Roses Assn's registration number?
IRS EIN: 951725190.
What is Pasadena Tournament of Roses Assn's website?
http://www.tournamentofroses.com