The Brandlab
To change the face and voice of the marketing and advertising profession
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Make your donationAbout The Brandlab
Changing the face and voice of the marketing and advertising.
Verified certifications
Confirmed against the issuing authority - not self-reported.
Mission
To change the face and voice of the marketing and advertising profession
Focus areas & reach
· What they work on and whereHow it stacks up against peers
· vs. 8 similar youth development in United StatesConcerns
· None foundWhere every $1 goes
· FY2024 · IRS 990 (FY2024)GiveRadar Analysis
Original analysis from GiveRadar's dataset of comparable organizations
GiveRadar's verified records show The Brandlab with a complete profile, cross-referenced across 3 independent sources including the IRS.
- GiveRadar holds a more complete profile for this organization than for 92% of the 53,450 youth development charities in the United States it tracks, because GiveRadar has verified its financial disclosures and its governance. Most of those have little verified data on record yet. View this cohort
- It has more complete contact information than nearly all comparable organizations, with a verified website, email, phone and address on record. See national comparisons
- It has more complete governance disclosure than nearly all comparable organizations, because GiveRadar has verified leadership, executive compensation, a mission statement and a founding date. See national comparisons
- government registration
- financial records (4 filed years)
- disclosed leadership
- a website
- a contact email
- a donation page
- an owner-submitted profile claim
Analysis based on GiveRadar's benchmark dataset of 2026-07-03. It describes what GiveRadar has verified, not a judgment of the organization itself.
Common questions
· Auto-generated from filings + methodologyThe Brandlab is a registered youth development nonprofit based in Minneapolis, MN, United States. It is registered with the Internal Revenue Service (IRS). It was founded in 2008 and has been operating for 18 years. Its EIN is 800199088. According to GiveRadar's records, it holds active tax-deductible status on the IRS Publication 78 list, which means donations are tax-deductible and the organization is in good standing with the IRS. GiveRadar's Integrity Assessment for the organization is 80/100, which reflects how much public information is available, not whether the charity is legitimate. The organization reports $2M in annual revenue. 104 officers and directors are publicly disclosed. No red flags have been detected.
The Brandlab's EIN (Employer Identification Number) is 800199088. This is the organization's IRS tax identification number; you can use it to verify tax-exempt status and to look up its Form 990 filings with the IRS.
The Brandlab has a GiveRadar Integrity Assessment of 80/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 80 ('Strong transparency') reflects well-documented governance, recent financials, named leadership, and working contact details. For comparison, the average integrity assessment for youth development charities in United States is 90/100.
The Brandlab is located in Minneapolis, MN, United States. The organization was established in 2008 and has been active for 18 years.
Based on official tax filings, The Brandlab has $2M in annual revenue. It allocates 67% of expenses to programs and services. This is below the average of 82% for youth development charities in United States. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.
The Brandlab is classified as a Youth Development organization, registered in United States. It operates as a Publicly-supported charity (509(a)(2)). By size, it is categorized as a medium organization. It has $2M in annual revenue. The organization has 104 disclosed officers and directors.
No red flags have been detected for The Brandlab. GiveRadar automatically screens charities for concerning patterns including high executive compensation, low program spending, and missing financial filings. Based on available official data, no issues have been identified.
According to GiveRadar's records, The Brandlab holds active tax-deductible status on the IRS Publication 78 list, which means donations are tax-deductible and the organization is in good standing with the IRS. It is registered with the Internal Revenue Service (IRS). It reports that 67% of expenses go to programs (the peer average is 82%). You can donate directly through their official donation page linked on their GiveRadar profile. GiveRadar provides data for research and does not endorse any organization. A GiveRadar Integrity Assessment reflects how much public data is available, not whether an organization is safe to donate to, so it is always smart to do your own research before giving.
Changing the face and voice of the marketing and advertising. The Brandlab is classified as a youth development organization registered in United States. The organization was founded in 2008.
Among youth development charities registered in United States: It allocates 67% of expenses to programs, below the peer average of 82%. Its annual revenue of $2M is comparable to the peer average of $1M.
Yes, donations to The Brandlab are generally tax-deductible in the United States. The Brandlab is a 501(c)(3) tax-exempt organization. Its EIN is 800199088, which you can use for tax filing purposes. Donors can typically deduct contributions on their federal income tax return if they itemize deductions. Consult a tax professional for guidance specific to your situation.
Filing history
4 years on file from IRS 990 (FY2024): revenue, expenses, program spending, assets, and liabilities by fiscal year.
See 5 years of revenue, expense breakdowns, and balance sheet.
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Tax-deductibility for donors
Donations may be tax-deductible for residents of United States under local rules. Confirm with the charity directly.
THE BRANDLAB is registered in United States. Donations from the Netherlands to charities outside the EU/EEA are generally not tax-deductible for Dutch donors unless the charity is listed on the Dutch ANBI register with foreign-recognized status.
Always confirm tax treatment with the charity directly or your tax advisor before donating.
Staff & volunteers
From filings and published profiles
Leadership
From FY2024 filing
Officers & trustees (25)
Source: Public filings
25 officers and trustees on file - free with a GiveRadar account.
Latest news
From global news sources
No recent news coverage found
News coverage will appear here when articles mention this organization.
Activity timeline
Filings and press mentions, merged
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Sign up to write a reviewCause areas in United States
How many charities work in each area, with this charity's area highlighted.
Most common causes in United States
Causes charities work on most, with this charity's causes ticked.
Sources and verification
- Registration and legal identity
- Internal Revenue Service (IRS) - Tax Exempt Organization Search
- Financial filings
- IRS Form 990 filings - Fiscal year 2024 most recent on file.
- Officers and trustees
- Internal Revenue Service (IRS) - Tax Exempt Organization Search - 104 disclosed in the public registry.
- Supplementary verification
- Charity Navigator
Data freshness
What we know and don't know
Exactly which public data we hold on this charity. Our score reflects transparency, not impact.
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Financial data · FY2024 on record
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Named leadership · 104 officers on file
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Executive pay · Disclosed
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Government registration · Registered with an official registry
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Mission statement · Published
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Official website · On record
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Headquarters address · On file
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Direct contact · Email or phone published
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Tax-deductibility · Verified
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Founding date · 2008
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Programs & activitiesNo named programs listed by the charity
Methodology
GiveRadar builds each profile primarily from official government charity registries, supplemented where available by third-party nonprofit databases and news archives, and combines it into a single 0-100 integrity assessment. The exact sources for this charity are listed above. We don't take a cut of any donation, ever.
Read full methodologyAre you the owner or a board member?
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Quick facts about The Brandlab
- What is The Brandlab?
- The Brandlab is a youth development publicly-supported charity (509(a)(2)) based in Minneapolis, United States. Changing the face and voice of the marketing and advertising.
- When was The Brandlab founded?
- The Brandlab was founded in 2008.
- Who leads The Brandlab?
- Kelli Williams serves as Cheif Executive Officer.
- Where is The Brandlab located?
- Headquartered in Minneapolis, MN, United States.
- What is The Brandlab's annual budget?
- Annual revenue for fiscal year 2024 is approximately $1M-$10M. 67% of expenses go to program services.
- Is The Brandlab trustworthy?
- The Brandlab has a GiveRadar Integrity Assessment of 80 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
- What is The Brandlab's registration number?
- IRS EIN: 800199088.
- What is The Brandlab's website?
- http://www.thebrandlab.org