Charities New Zealand Social Services The Brian Poole Memorial Trust
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The Brian Poole Memorial Trust

Social Services Wellsford Reg CC24574 · Charities Services Sign up to see website
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74
Integrity Assessment
Strong transparency
74/100 · methodology

About The Brian Poole Memorial Trust

The Brian Poole Memorial Trust was established with the same objectives as the Humane Society of New Zealand Inc. in order to better preserve the assets of the Society and to further it's objects.

Founded
Headquarters
Wellsford
Foundation type
0
Size
small

Focus areas & reach

· What they work on and where
Social Services

How it stacks up against peers

· vs. 8 similar social services in New Zealand
Integrity Assessment This charity: 74
Peer average: 77

Red flags

· All clear
Charities Services deregistration
Open investigations
Governance scandals
Related-party deals
Excessive exec comp

Common questions

· Auto-generated from filings + methodology

The Brian Poole Memorial Trust is a registered social services nonprofit based in Wellsford, New Zealand. It is registered with Charities Services New Zealand. It was founded in 2008 and has been operating for 18 years. Its registration number is CC24574. It has a GiveRadar Integrity Assessment of 74/100 (Strong transparency), indicating well-documented governance, financials, and contact details. The organization reports NZ$152K in annual revenue. No red flags have been detected.

The Brian Poole Memorial Trust has a GiveRadar Integrity Assessment of 74/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 74 ('Strong transparency') reflects well-documented governance, recent financials, named leadership, and working contact details. For comparison, the average integrity assessment for social services charities in New Zealand is 76/100.

The Brian Poole Memorial Trust is located in Wellsford, New Zealand. The organization was established in 2008 and has been active for 18 years. Its registered address is 137 Worthington Road, RD 4, New Zealand.

Based on official tax filings, The Brian Poole Memorial Trust has NZ$152K in annual revenue. Its revenue is below the peer average of NZ$322K. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.

The Brian Poole Memorial Trust is classified as a Social Services organization, registered in New Zealand. It operates as a 0. By size, it is categorized as a small organization. It has NZ$152K in annual revenue. The organization has 3 disclosed officers and directors.

No red flags have been detected for The Brian Poole Memorial Trust. GiveRadar automatically screens charities for concerning patterns including high executive compensation, low program spending, and missing financial filings. Based on available official data, no issues have been identified.

The Brian Poole Memorial Trust has a GiveRadar Integrity Assessment of 74/100 (Strong transparency) and no red flags have been detected, which suggests it is a well-documented organization. It is regulated by Charities Services. You can donate directly through their official donation page linked on their GiveRadar profile. GiveRadar provides data for research purposes and does not endorse any organization. Always do your own due diligence.

The Brian Poole Memorial Trust was established with the same objectives as the Humane Society of New Zealand Inc. in order to better preserve the assets of the Society and to further it's objects. The Brian Poole Memorial Trust is classified as a social services organization registered in New Zealand. The organization was founded in 2008.

Among social services charities registered in New Zealand: The Brian Poole Memorial Trust's GiveRadar Integrity Assessment of 74/100 is in line with the peer average of 76/100. Its annual revenue of NZ$152K is below the peer average of NZ$322K.

The Brian Poole Memorial Trust is registered with Charities Services New Zealand. If the organization has donee status approved by Inland Revenue, individual donations over $5 qualify for a 33.33% tax credit. You can claim up to the lesser of your total donations or your taxable income.

Verified against 4 official sources, last refreshed .

Annual revenue
NZ$100K-NZ$1M
Source: nz_charities (FY2025) why this matters
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Filing history

2 years on file from nz_charities (FY2025): revenue, expenses, program spending, assets, and liabilities by fiscal year.

Years on record: FY2025, FY2025.
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Taxes

Tax-deductibility for donors

Donations may be tax-deductible for residents of New Zealand under local rules. Confirm with the charity directly.

Always confirm tax treatment with the charity directly or your tax advisor before donating.

Leadership

HE
Heather Wade
Trustee

Officers & trustees (3)

Source: Public filings

HE
Heather W•••
Trustee
JE
Jeremy B••••
Trustee
JI
Jillian O••••••
Trustee
Full names, contact details & compensation

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Latest news

From global news sources

No recent news coverage found

News coverage will appear here when articles mention this organization.

Activity timeline

Filings and press mentions, merged

Form filed
NZ$0.2M revenue
FY2025
NZ_CHARITIES
Form filed
NZ$0.2M revenue
FY2025
NZ_CHARITIES

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Peer charities

Other social services in New Zealand, by integrity assessment

Charity Score Revenue Program %
The Brian Poole Memorial Trust This page 74 NZ$151,773 -
Saving Hope Foundation 77 NZ$509,175 -
The Lonely Miaow Association Incorporated 77 NZ$280,803 -
BirdCare Aotearoa 77 NZ$800,898 -
ORCA Research Trust 77 NZ$140,552 -
Project Jonah New Zealand Incorporated 77 NZ$400,493 -
Paw Justice Charitable Trust 77 NZ$236,967 -
Wildlife Veterinary Trust 75 NZ$150,993 -
New Zealand Horse Ambulance Trust 75 NZ$756,187 -

Sources and verification

Refreshed

Registration and legal identity
Charities Services New Zealand
Financial filings
Charities Services New Zealand - Fiscal year 2025 most recent on file.
Officers and trustees
Charities Services New Zealand - 3 disclosed in the public registry.
News and media coverage
GDELT Project + Google News

Data freshness

Last updated
Apr 21, 2026
Profile completeness
65%

What we don't know

Honest gaps - our score reflects transparency, not impact

Executive compensation
Top-officer pay not disclosed
Mission statement
No self-published statement of purpose
Programs & projects
No named programs listed by the charity
Tax-deductibility status
Whether donations are tax-deductible has not been verified
Operating reach
Countries where programs run not specified
Programmatic detail
Specific cause areas not yet tagged

Methodology

GiveRadar combines public registry filings, ProPublica Nonprofit Explorer, Charity Navigator, GuideStar, and news archives into a single 0-100 integrity assessment. We don't take a cut of any donation, ever.

Read full methodology

Quick facts about The Brian Poole Memorial Trust

What is The Brian Poole Memorial Trust?
The Brian Poole Memorial Trust is a social services 0 based in Wellsford, New Zealand. The Brian Poole Memorial Trust was established with the same objectives as the Humane Society of New Zealand Inc. in order to better preserve the assets of the Society and to further it's objects.
When was The Brian Poole Memorial Trust founded?
The Brian Poole Memorial Trust was founded in 2008.
Where is The Brian Poole Memorial Trust located?
Headquartered in Wellsford, New Zealand.
What is The Brian Poole Memorial Trust's annual budget?
Annual revenue for fiscal year 2025 is approximately NZ$100K-NZ$1M.
Is The Brian Poole Memorial Trust trustworthy?
The Brian Poole Memorial Trust has a GiveRadar Integrity Assessment of 74 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
What is The Brian Poole Memorial Trust's registration number?
Registration: CC24574 (New Zealand).
What is The Brian Poole Memorial Trust's website?
http://www.humanesociety.org.nz
Are donations to The Brian Poole Memorial Trust tax-deductible?
Donations may be tax-deductible for residents of New Zealand under local rules. US donors should check whether the charity has an equivalency-determination letter or a US-based fiscal sponsor before claiming a deduction.