Trace Media Inc
In 2024, the trace's program accomplishments included publishing more than 400 investigations, news articles, and newsletter briefings, informing an audience of nearly 10 million people via thetrace.org, third-party …
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An independent, nonpartisan, nonprofit newsroom dedicated to shining a light on America's gun violence crisis.
Verified certifications
Confirmed against the issuing authority - not self-reported.
Mission
In 2024, the trace's program accomplishments included publishing more than 400 investigations, news articles, and newsletter briefings, informing an audience of nearly 10 million people via thetrace.org, third-party platforms, and republication of our journalism by other news outlets. While engaging the perspectives of shooting victims, survivors, gun owners, scholars, and policymakers, the trace reported on overlooked dimensions of gun violence, including the rise of gun homicides and assaults in small cities and rural communities; our coverage also improved understanding of life-saving interventions that have bipartisan support. Other focuses of our coverage in 2024 were the mounting legal challenges to firearm laws and sources of crime weapons. Through the trace's local reporting initiative, we held officials in chicago and philadelphia accountable for their responses to gun violence.
Focus areas & reach
· What they work on and whereHow it stacks up against peers
· vs. 8 similar arts & culture in United StatesConcerns
· None foundWhere every $1 goes
· FY2024 · IRS 990 (FY2024)GiveRadar Analysis
Original analysis from GiveRadar's dataset of comparable organizations
From what GiveRadar has verified so far, Trace Media Inc has a complete profile, cross-referenced across 3 independent sources including the IRS.
- GiveRadar has verified more about this organization than about 90% of the 133,127 arts & culture charities in the United States it tracks, because GiveRadar has verified its financial disclosures and its governance. Most of those have little verified data on record yet. View this cohort
- By reported annual revenue, it is larger than 87% of the 55,580 arts & culture charities in the United States with financial records on GiveRadar. See the filings
- It has more complete contact information than nearly all similar organizations, with a verified website, email, phone and address on record. See national comparisons
- government registration
- financial records (5 filed years)
- disclosed leadership
- a website
- a contact email
- a donation page
- an owner-submitted profile claim
Analysis based on GiveRadar's benchmark dataset of 2026-07-03. It describes what GiveRadar has verified, not a judgment of the organization itself.
Common questions
· Auto-generated from filings + methodologyTrace Media Inc is a registered arts & culture nonprofit based in Brooklyn, NY, United States. It is registered with the Internal Revenue Service (IRS). It was founded in 2015 and has been operating for 11 years. Its EIN is 474175513. According to GiveRadar's records, it holds active tax-deductible status on the IRS Publication 78 list, which means donations are tax-deductible and the organization is in good standing with the IRS. GiveRadar's Integrity Assessment for the organization is 80/100, which reflects how much public information is available, not whether the charity is legitimate. The organization reports $6M in annual revenue. 53 officers and directors are publicly disclosed. No red flags have been detected.
Trace Media Inc's EIN (Employer Identification Number) is 474175513. This is the organization's IRS tax identification number; you can use it to verify tax-exempt status and to look up its Form 990 filings with the IRS.
Trace Media Inc has a GiveRadar Integrity Assessment of 80/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 80 ('Strong transparency') reflects well-documented governance, recent financials, named leadership, and working contact details. The charity allocates 82% of expenses to programs, which contributes positively to its score. For comparison, the average integrity assessment for arts & culture charities in United States is 90/100.
Trace Media Inc is located in Brooklyn, NY, United States. The organization was established in 2015 and has been active for 11 years.
Based on official tax filings, Trace Media Inc has $6M in annual revenue. It allocates 82% of expenses to programs and services. This is above the average of 75% for arts & culture charities in United States. Its revenue is significantly above the peer average of $1M. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.
Trace Media Inc is classified as an Arts & Culture organization, registered in United States. It operates as a Publicly-supported charity (509(a)(2)). By size, it is categorized as a large organization. It has $6M in annual revenue. The organization has 53 disclosed officers and directors.
No red flags have been detected for Trace Media Inc. GiveRadar automatically screens charities for concerning patterns including high executive compensation, low program spending, and missing financial filings. Based on available official data, no issues have been identified.
According to GiveRadar's records, Trace Media Inc holds active tax-deductible status on the IRS Publication 78 list, which means donations are tax-deductible and the organization is in good standing with the IRS. It is registered with the Internal Revenue Service (IRS). It reports that 82% of expenses go to programs (the peer average is 75%). You can donate directly through their official donation page linked on their GiveRadar profile. GiveRadar provides data for research and does not endorse any organization. A GiveRadar Integrity Assessment reflects how much public data is available, not whether an organization is safe to donate to, so it is always smart to do your own research before giving.
An independent, nonpartisan, nonprofit newsroom dedicated to shining a light on America's gun violence crisis. Trace Media Inc is classified as an arts & culture organization registered in United States. The organization was founded in 2015.
Among arts & culture charities registered in United States: It allocates 82% of expenses to programs, above the peer average of 75%. Its annual revenue of $6M is well above the peer average of $1M.
Yes, donations to Trace Media Inc are generally tax-deductible in the United States. Trace Media Inc is a 501(c)(3) tax-exempt organization. Its EIN is 474175513, which you can use for tax filing purposes. Donors can typically deduct contributions on their federal income tax return if they itemize deductions. Consult a tax professional for guidance specific to your situation.
Filing history
5 years on file from IRS 990 (FY2024): revenue, expenses, program spending, assets, and liabilities by fiscal year.
See 5 years of revenue, expense breakdowns, and balance sheet.
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Tax-deductibility for donors
Donations may be tax-deductible for residents of United States under local rules. Confirm with the charity directly.
TRACE MEDIA INC is registered in United States. Donations from the Netherlands to charities outside the EU/EEA are generally not tax-deductible for Dutch donors unless the charity is listed on the Dutch ANBI register with foreign-recognized status.
Always confirm tax treatment with the charity directly or your tax advisor before donating.
Staff & volunteers
From filings and published profiles
Leadership
From FY2024 filing
Officers & trustees (16)
Source: Public filings
16 officers and trustees on file - free with a GiveRadar account.
Latest news
From global news sources
No recent news coverage found
News coverage will appear here when articles mention this organization.
Activity timeline
Filings and press mentions, merged
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Sign up to write a reviewCause areas in United States
How many charities work in each area, with this charity's area highlighted.
Most common causes in United States
Causes charities work on most, with this charity's causes ticked.
Sources and verification
- Registration and legal identity
- Internal Revenue Service (IRS) - Tax Exempt Organization Search
- Financial filings
- IRS Form 990 filings - Fiscal year 2024 most recent on file.
- Officers and trustees
- Internal Revenue Service (IRS) - Tax Exempt Organization Search - 53 disclosed in the public registry.
- Supplementary verification
- Charity Navigator
Data freshness
What we know and don't know
Exactly which public data we hold on this charity. Our score reflects transparency, not impact.
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Financial data · FY2024 on record
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Named leadership · 53 officers on file
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Executive pay · Disclosed
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Government registration · Registered with an official registry
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Mission statement · Published
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Official website · On record
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Headquarters address · On file
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Direct contact · Email or phone published
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Tax-deductibility · Verified
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Founding date · 2015
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Programs & activitiesNo named programs listed by the charity
Methodology
GiveRadar builds each profile primarily from official government charity registries, supplemented where available by third-party nonprofit databases and news archives, and combines it into a single 0-100 integrity assessment. The exact sources for this charity are listed above. We don't take a cut of any donation, ever.
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Quick facts about Trace Media Inc
- What is Trace Media Inc?
- Trace Media Inc is a arts & culture publicly-supported charity (509(a)(2)) based in Brooklyn, United States. An independent, nonpartisan, nonprofit newsroom dedicated to shining a light on America's gun violence crisis.
- When was Trace Media Inc founded?
- Trace Media Inc was founded in 2015.
- Who leads Trace Media Inc?
- John Feinblatt serves as President.
- Where is Trace Media Inc located?
- Headquartered in Brooklyn, NY, United States.
- What is Trace Media Inc's annual budget?
- Annual revenue for fiscal year 2024 is approximately $1M-$10M. 82% of expenses go to program services.
- Is Trace Media Inc trustworthy?
- Trace Media Inc has a GiveRadar Integrity Assessment of 80 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
- What is Trace Media Inc's registration number?
- IRS EIN: 474175513.
- What is Trace Media Inc's website?
- http://www.thetrace.org