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ADS - AGENCIA DE DESENVOLVIMENTO SOCIAL

Itaguaí, Rio de Janeiro Reg 04777196/0001-86 · Receita Federal Sign up to see website
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62
Integrity Assessment
Partial transparency
62/100 · methodology

About Ads

NGOs operating throughout Brazil, helping families in need through social projects since 2001

ONG que atua em todo o Brasil, ajudando famílias carentes através de projetos sociais desde 2001

Translated from Portuguese by GiveRadar.

Founded
Headquarters
Itaguaí, Rio de Janeiro
Foundation type
Private Association (Associação Privada)

Focus areas & reach

· What they work on and where
🌍 International

How it stacks up against peers

· vs. 8 similar international in Brazil
Integrity Assessment This charity: 62
Peer average: 62

Red flags

· All clear
Receita Federal status change
OFAC / EU / UN sanctions
Open investigations
Governance scandals
Related-party deals
Excessive exec comp

Common questions

· Auto-generated from filings + methodology

Ads is a registered international nonprofit based in Itaguaí, Rio de Janeiro, Brazil. It is registered with the Receita Federal (CNPJ). It was founded in 2001 and has been operating for 25 years. Its registration number is 04777196/0001-86. It has a GiveRadar Integrity Assessment of 62/100 (Partial transparency), indicating some public data is available but key signals are missing. No red flags have been detected.

Ads has a GiveRadar Integrity Assessment of 62/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 62 ('Partial transparency') means some public data is on file but key signals are missing - worth a closer look before donating. For comparison, the average integrity assessment for international charities in Brazil is 62/100.

Ads is located in Itaguaí, Rio de Janeiro, Brazil. The organization was established in 2001 and has been active for 25 years.

Ads is classified as a International organization, registered in Brazil. It operates as a Associação Privada. The organization has 3 disclosed officers and directors.

No red flags have been detected for Ads. GiveRadar automatically screens charities for concerning patterns including high executive compensation, low program spending, and missing financial filings. Based on available official data, no issues have been identified.

Ads has a GiveRadar Integrity Assessment of 62/100. We recommend reviewing the full profile before making a donation decision. The organization is overseen by the Receita Federal. You can donate directly through their official donation page linked on their GiveRadar profile. GiveRadar provides data for research purposes and does not endorse any organization. Always do your own due diligence.

NGOs operating throughout Brazil, helping families in need through social projects since 2001 Ads is classified as a international organization registered in Brazil. The organization was founded in 2001.

Among international charities registered in Brazil: Ads's GiveRadar Integrity Assessment of 62/100 is in line with the peer average of 62/100.

Ads is registered in Brazil. While general charitable donations are not directly deductible for individuals, donations to certain government-approved funds (such as those for children's rights or elderly welfare) may qualify for deductions of up to 6% of your income tax due.

Ads is a Brazilian private association (associação privada) - the most common legal form for nonprofits in Brazil. An associação is a membership-based legal entity created by at least two people for a non-economic purpose; decisions are made by the general assembly of members, governed under articles 53-61 of the Brazilian Civil Code (Lei 10.406/2002). Associações privadas are by far the largest category of Brazilian nonprofits - there are roughly 670,000 of them registered with the Receita Federal under nonprofit 'natureza jurídica' codes. It is registered with the Receita Federal under the Cadastro Nacional da Pessoa Jurídica (CNPJ), with CNPJ 04777196/0001-86.

You can verify Ads's legal status in three ways. First, look up the Receita Federal CNPJ record directly: https://solucoes.receita.fazenda.gov.br/Servicos/cnpjreva/Cnpjreva_Solicitacao.asp and enter CNPJ 04777196/0001-86. The result page shows the official razão social, legal form (natureza jurídica), registered address, primary economic activity (CNAE), and current status (ativa / suspensa / baixada). Second, search the Mapa das OSCs maintained by IPEA (https://mapaosc.ipea.gov.br/) using either the name or the CNPJ 04777196000186. Mapa OSC aggregates Receita data plus public-sector partnerships and employment counts for over 800,000 Brazilian civil-society organisations. Third, ask the organisation for its most recent estatuto social (bylaws, registered with the local cartório de registro civil de pessoas jurídicas) and its most recent prestação de contas (annual financial report) - legitimate Brazilian nonprofits will share these on request. If the CNPJ is active, the Mapa OSC record matches, and the estatuto / financial report are available, the organisation is legitimate.

You can donate to Ads directly through its donation page (https://donate.stripe.com/7sIeVxckdcVU2xW4gj). Brazilian charities overwhelmingly use Pix - Brazil's instant central-bank payment system, free for individuals and accepted by every retail bank. Pix payments settle in seconds using the recipient's CPF/CNPJ, email, phone or random key (chave Pix) and are the default donation channel for most Brazilian nonprofits. Other common channels: boleto bancário (printable payment slip), TED / DOC bank transfer to the organisation's conta corrente, PicPay, Mercado Pago, PagSeguro, and credit card via Brazilian fundraising platforms such as Vakinha, Benfeitoria, Catarse, Kickante, and Sympla. International donors can give via PayPal, GoFundMe, or international wire transfer (SWIFT). For tax-deductible giving under IRPF (income tax), donations must be channelled through specific funds - FUMCAD / Fundo da Criança e do Adolescente, Fundo do Idoso, and incentive laws for culture (Lei Rouanet), sports (Lei de Incentivo ao Esporte) and health (Pronon, Pronas/PCD); donations to most other charities are NOT deductible from Brazilian income tax. Always confirm the recipient's CNPJ and current Receita status before sending funds.

Verified against 3 official sources, last refreshed .

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Taxes

Tax-deductibility for donors

Donations may be tax-deductible for residents of Brazil under local rules. Confirm with the charity directly.

Always confirm tax treatment with the charity directly or your tax advisor before donating.

Leadership

GA
Gabriel Matheus Dos Santos De Oliveira
Director

Officers & trustees (3)

Source: Public filings

GA
Gabriel M•••••• D•• S••••• D• O•••••••
Director
HE
Hercules R••••••••
President
PE
Pedro P•••• C••••• A•••• C•••••
Director
Full names, contact details & compensation

Free with an account.

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Latest news

From global news sources

10 articles found

From global news sources

Sentiment

Neutral

Activity timeline

Filings and press mentions, merged

Samsung Ads: 90% usam a CTV como dispositivo principal - Meio e Mensagem
May 2026
www.meioemensagem.com.br
Wap estreia parceria com Mercado Ads e leva marca à Fórmula 1 em 2026 - Marca Pop
May 2026
marcapop.com.br
Feiras da ADS serão realizadas em dez pontos de Manaus nesta semana; confira - Portal No Ar!
May 2026
noarportal.com.br
Netflix Ads Lança Métrica Inédita no Brasil para Validar Engajamento em Publicidade - Forbes Brasil
May 2026
forbes.com.br
4 impactos da IA agêntica na experiência do cliente - Google Business Profile
May 2026
business.google.com
Após faturar US$ 1,5 bi, Netflix Ads começa a medir atenção em tela no Brasil - Exame
May 2026
exame.com
Domine o momento com o poder da expectativa aliada à atenção - Meio e Mensagem
May 2026
www.meioemensagem.com.br
Pontaltech quer realizar testes com Message Ads do Google - Mobile Time
May 2026
www.mobiletime.com.br
Uma nova geração de anúncios para a era da IA na busca - blog.google
May 2026
blog.google
Acadêmicos do curso de ADS desenvolvem soluções para desafios reais em atividade de extensão - UPF | Universidade de Pas
May 2026
www.upf.br

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Peer charities

Other international in Brazil, by integrity assessment

Charity Score Revenue Program %
Ads This page 62 - -
Instituto Forever5 62 - -
Criar Brasil 62 - -
Obboxe 62 - -
Cieds Brasil 62 - -
Abichama 62 - -
Instituto Sonhe 62 - -
International Myeloma Foundation Latin America 62 - -
Danaprev - Sociedade de Previdencia Complementar 62 - -

Sources and verification

Refreshed

Registration and legal identity
Receita Federal (Brazilian Federal Revenue)
Officers and trustees
Receita Federal (Brazilian Federal Revenue) - 3 disclosed in the public registry.
News and media coverage
GDELT Project + Google News

Data freshness

Last updated
Apr 21, 2026
Profile completeness
45%

What we don't know

Honest gaps - our score reflects transparency, not impact

Financial filings
No Demonstrações contábeis (CNPJ) on file
Executive compensation
Top-officer pay not disclosed
Mission statement
No self-published statement of purpose
Programs & projects
No named programs listed by the charity
Tax-deductibility status
Whether donations are tax-deductible has not been verified
Operating reach
Countries where programs run not specified

Methodology

GiveRadar combines public registry filings, ProPublica Nonprofit Explorer, Charity Navigator, GuideStar, and news archives into a single 0-100 integrity assessment. We don't take a cut of any donation, ever.

Read full methodology

Quick facts about Ads

What is Ads?
Ads is a international private association based in Itaguaí, Brazil. NGOs operating throughout Brazil, helping families in need through social projects since 2001
When was Ads founded?
Ads was founded in 2001.
Where is Ads located?
Headquartered in Itaguaí, Brazil.
Is Ads trustworthy?
Ads has a GiveRadar Integrity Assessment of 62 out of 100 (Partial transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
What is Ads's registration number?
Registration: 04777196/0001-86 (Brazil).
What is Ads's website?
https://adsbrasil.ong.br
Are donations to Ads tax-deductible?
Donations may be tax-deductible for residents of Brazil under local rules. US donors should check whether the charity has an equivalency-determination letter or a US-based fiscal sponsor before claiming a deduction.