GiveRadar doesn't take a cut. Donate directly on their site.
Make your donationAbout Ads
NGOs operating throughout Brazil, helping families in need through social projects since 2001
ONG que atua em todo o Brasil, ajudando famílias carentes através de projetos sociais desde 2001
Translated from Portuguese by GiveRadar.
Focus areas & reach
· What they work on and whereHow it stacks up against peers
· vs. 8 similar international in BrazilConcerns
· None foundGiveRadar Analysis
Original analysis from GiveRadar's dataset of comparable organizations
From what GiveRadar has verified so far, Ads has a partial profile.
- Established in 2001, it predates 81% of the international charities in Brazil GiveRadar has a founding year for. View this cohort
- It has more complete contact information than nearly all comparable charities, with a verified website, email, phone and address on record. See national comparisons
- Its integrity score of 62 places it in the top 1% of the 2,779 international charities in Brazil GiveRadar tracks, because GiveRadar has verified its registration and its governance. View this cohort
- government registration
- disclosed leadership
- a website
- a contact email
- a donation page
- financial records
- third-party accreditation
- an owner-submitted profile claim
Analysis based on GiveRadar's benchmark dataset of 2026-07-27. It describes what GiveRadar has verified, not a judgment of the organization itself.
Common questions
· Auto-generated from filings + methodologyAds is a registered international nonprofit based in Itaguaí, Rio de Janeiro, Brazil. It is registered with the Receita Federal (CNPJ). It was founded in 2001 and has been operating for 25 years. Its registration number is 04777196/0001-86. GiveRadar's Integrity Assessment for the organization is 62/100, which reflects how much public information is available, not whether the charity is legitimate. No red flags have been detected.
Ads's official registration number is 04777196/0001-86, as recorded in the national registry of Brazil.
Ads has a GiveRadar Integrity Assessment of 62/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 62 ('Partial transparency') means some public data is on file but key signals are missing - worth a closer look before donating. For comparison, the average integrity assessment for international charities in Brazil is 64/100.
Ads is located in Itaguaí, Rio de Janeiro, Brazil. The organization was established in 2001 and has been active for 25 years.
Ads is classified as an International organization, registered in Brazil. It operates as an Associação Privada. The organization has 3 disclosed officers and directors.
No red flags have been detected for Ads. GiveRadar automatically screens charities for concerning patterns including high executive compensation, low program spending, and missing financial filings. Based on available official data, no issues have been identified.
According to GiveRadar's records, Ads is registered with the Receita Federal (CNPJ) and overseen by the Receita Federal. You can donate directly through their official donation page linked on their GiveRadar profile. GiveRadar provides data for research and does not endorse any organization. A GiveRadar Integrity Assessment reflects how much public data is available, not whether an organization is safe to donate to, so it is always smart to do your own research before giving.
NGOs operating throughout Brazil, helping families in need through social projects since 2001 Ads is classified as an international organization registered in Brazil. The organization was founded in 2001.
Ads is registered in Brazil. While general charitable donations are not directly deductible for individuals, donations to certain government-approved funds (such as those for children's rights or elderly welfare) may qualify for deductions of up to 6% of your income tax due.
Ads is a Brazilian private association (associação privada) - the most common legal form for nonprofits in Brazil. An associação is a membership-based legal entity created by at least two people for a non-economic purpose; decisions are made by the general assembly of members, governed under articles 53-61 of the Brazilian Civil Code (Lei 10.406/2002). Associações privadas are by far the largest category of Brazilian nonprofits - there are roughly 670,000 of them registered with the Receita Federal under nonprofit 'natureza jurídica' codes. It is registered with the Receita Federal under the Cadastro Nacional da Pessoa Jurídica (CNPJ), with CNPJ 04777196/0001-86.
You can verify Ads's legal status in three ways. First, look up the Receita Federal CNPJ record directly: https://solucoes.receita.fazenda.gov.br/Servicos/cnpjreva/Cnpjreva_Solicitacao.asp and enter CNPJ 04777196/0001-86. The result page shows the official razão social, legal form (natureza jurídica), registered address, primary economic activity (CNAE), and current status (ativa / suspensa / baixada). Second, search the Mapa das OSCs maintained by IPEA (https://mapaosc.ipea.gov.br/) using either the name or the CNPJ 04777196000186. Mapa OSC aggregates Receita data plus public-sector partnerships and employment counts for over 800,000 Brazilian civil-society organisations. Third, ask the organisation for its most recent estatuto social (bylaws, registered with the local cartório de registro civil de pessoas jurídicas) and its most recent prestação de contas (annual financial report) - legitimate Brazilian nonprofits will share these on request. If the CNPJ is active, the Mapa OSC record matches, and the estatuto / financial report are available, the organisation is legitimate.
You can donate to Ads directly through its donation page (https://donate.stripe.com/7sIeVxckdcVU2xW4gj). Brazilian charities overwhelmingly use Pix - Brazil's instant central-bank payment system, free for individuals and accepted by every retail bank. Pix payments settle in seconds using the recipient's CPF/CNPJ, email, phone or random key (chave Pix) and are the default donation channel for most Brazilian nonprofits. Other common channels: boleto bancário (printable payment slip), TED / DOC bank transfer to the organisation's conta corrente, PicPay, Mercado Pago, PagSeguro, and credit card via Brazilian fundraising platforms such as Vakinha, Benfeitoria, Catarse, Kickante, and Sympla. International donors can give via PayPal, GoFundMe, or international wire transfer (SWIFT). For tax-deductible giving under IRPF (income tax), donations must be channelled through specific funds - FUMCAD / Fundo da Criança e do Adolescente, Fundo do Idoso, and incentive laws for culture (Lei Rouanet), sports (Lei de Incentivo ao Esporte) and health (Pronon, Pronas/PCD); donations to most other charities are NOT deductible from Brazilian income tax. Always confirm the recipient's CNPJ and current Receita status before sending funds.
See 5 years of revenue, expense breakdowns, and balance sheet.
Sign up to viewTaxes
Tax-deductibility for donors
Donations may be tax-deductible for residents of Brazil under local rules. Confirm with the charity directly.
ADS is registered in Brazil. Donations from the Netherlands to charities outside the EU/EEA are generally not tax-deductible for Dutch donors unless the charity is listed on the Dutch ANBI register with foreign-recognized status.
ADS is registered in Brazil. US donors generally cannot deduct gifts to non-US charities directly. To claim a deduction, route the gift through a US 'Friends of' fiscal sponsor or a donor-advised fund that performs equivalency determination (IRS Rev. Proc. 92-94).
Always confirm tax treatment with the charity directly or your tax advisor before donating.
Leadership
Officers & trustees (3)
Source: Public filings
3 officers and trustees on file - free with a GiveRadar account.
Latest news
From global news sources
10 articles found
From news sources and the organization. Shown for transparency; news never affects the integrity score.
Mercado Ads chega ao Cannes Lions 2026 com o LATAM Club: onde a América Latina se conecta, cria e fecha novos negócios - Update or Die!
O Google em breve irá etiquetar suas listas de clientes automaticamente. - ALM Corp
Pomdoctor anuncia desdobramento reverso de ADS na proporção 1 para 18 em 22 de junho - Investing.com Brasil - Finanças, Câmbio e Investimentos
Samsung Ads revela o perfil dos fãs de futebol na TV conectada durante o Mundial - TELA VIVA News
CIT destaca empreendedorismo e inovação durante o 1º ADS Summit do IFRS Erechim - AU Online
CIT participa do 1º ADS Summit do IFRS Erechim - Jornal Bom Dia
EA lança plataforma de ads para incluir publicidade em jogos - Meio e Mensagem
1º ADS Summit conecta estudantes ao mercado de tecnologia regional - IFRS
De um quarto em Blumenau a referência nacional em Mercado Ads: a trajetória da Conecta Ads completa 4 anos - Economia SC
IFSP Abre 600 Vagas em Cursos de Graduação Gratuitos em ADS e Redes de Computadores EAD! - PEBSP
Activity timeline
Filings and press mentions, merged
No reviews yet. Be the first to share your experience.
Have you donated or volunteered here?
Share your experience - it takes 30 seconds. Verified reviews help other donors decide.
Sign up to write a reviewCause areas in Brazil
How many charities work in each area, with this charity's area highlighted.
Most common causes in Brazil
Causes charities work on most, with this charity's causes ticked.
Sources and verification
- Registration and legal identity
- Receita Federal (Brazilian Federal Revenue)
- Officers and trustees
- Receita Federal (Brazilian Federal Revenue) - 3 disclosed in the public registry.
- News and media coverage
- GDELT Project + Google News
Data freshness
What we know and don't know
Exactly which public data we hold on this charity. Our score reflects transparency, not impact.
-
Named leadership · 3 officers on file
-
Government registration · Registered with an official registry
-
Official website · On record
-
Headquarters address · On file
-
Direct contact · Email or phone published
-
Founding date · 2001
-
Financial dataNo Demonstrações contábeis (CNPJ) on file
-
Executive payTop-officer pay not disclosed
-
Mission statementNo self-published statement of purpose
-
Programs & activitiesNo named programs listed by the charity
-
Tax-deductibilityNot verified
Methodology
GiveRadar builds each profile primarily from official government charity registries, supplemented where available by third-party nonprofit databases and news archives, and combines it into a single 0-100 integrity assessment. The exact sources for this charity are listed above. We don't take a cut of any donation, ever.
Read full methodologyAre you the owner or a board member?
If you represent this organization and want to correct or update its data, you can claim this listing to edit details yourself, or email [email protected] with the correct information. We review every request and respond within 30 days.
Report an issue
Tell us what's wrong with this charity's page. We review every report and typically reply within 2 business days.
Report sent
Thanks for flagging this. Our team will review it.
Press Esc to close
Save Ads?
Create a free GiveRadar account to save charities and track them in your dashboard.
Quick facts about Ads
- What is Ads?
- Ads is a international private association based in Itaguaí, Brazil. NGOs operating throughout Brazil, helping families in need through social projects since 2001
- When was Ads founded?
- Ads was founded in 2001.
- Where is Ads located?
- Headquartered in Itaguaí, Rio de Janeiro, Brazil.
- Is Ads trustworthy?
- Ads has a GiveRadar Integrity Assessment of 62 out of 100 (Partial transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
- What is Ads's registration number?
- Registration: 04777196/0001-86 (Brazil).
- What is Ads's website?
- https://adsbrasil.ong.br
- Are donations to Ads tax-deductible?
- Donations may be tax-deductible for residents of Brazil under local rules. US donors should check whether the charity has an equivalency-determination letter or a US-based fiscal sponsor before claiming a deduction.