Cardinal Productions
We report the untold stories of Southwest and Southside Virginia, and strengthen the voices of the people who have been sidelined in the commonwealth's political, economic and cultural …
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Make your donationAbout Cardinal Productions
Serving Southwest and Southside Virginia
Verified certifications
Confirmed against the issuing authority - not self-reported.
Mission
We report the untold stories of Southwest and Southside Virginia, and strengthen the voices of the people who have been sidelined in the commonwealth's political, economic and cultural conversations simply because of where they live.
Focus areas & reach
· What they work on and whereHow it stacks up against peers
· vs. 8 similar advocacy & civil rights in United StatesConcerns
· None foundWhere every $1 goes
· FY2024 · IRS 990 (FY2024)GiveRadar Analysis
Original analysis from GiveRadar's dataset of comparable organizations
GiveRadar's verified records show Cardinal Productions with a complete profile, cross-referenced across 3 independent sources including the IRS.
- It has more complete contact information than nearly all comparable organizations, with a verified website, email, phone and address on record. See national comparisons
- It has more complete governance disclosure than nearly all comparable organizations, because GiveRadar has verified leadership, executive compensation, a mission statement and a founding date. See national comparisons
- Its integrity score of 80 places it in the top 2% of the 128,026 advocacy & civil rights charities in the United States GiveRadar tracks, because GiveRadar has verified its financial disclosures and its governance. View this cohort
- government registration
- financial records (4 filed years)
- disclosed leadership
- a website
- a contact email
- a donation page
- an owner-submitted profile claim
Analysis based on GiveRadar's benchmark dataset of 2026-07-03. It describes what GiveRadar has verified, not a judgment of the organization itself.
Common questions
· Auto-generated from filings + methodologyCardinal Productions is a registered advocacy & civil rights nonprofit based in Roanoke, VA, United States. It is registered with the Internal Revenue Service (IRS). It was founded in 2021 and has been operating for 5 years. Its EIN is 871532828. According to GiveRadar's records, it holds active tax-deductible status on the IRS Publication 78 list, which means donations are tax-deductible and the organization is in good standing with the IRS. GiveRadar's Integrity Assessment for the organization is 80/100, which reflects how much public information is available, not whether the charity is legitimate. The organization reports $1M in annual revenue. 18 officers and directors are publicly disclosed. No red flags have been detected.
Cardinal Productions's EIN (Employer Identification Number) is 871532828. This is the organization's IRS tax identification number; you can use it to verify tax-exempt status and to look up its Form 990 filings with the IRS.
Cardinal Productions has a GiveRadar Integrity Assessment of 80/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 80 ('Strong transparency') reflects well-documented governance, recent financials, named leadership, and working contact details. The charity allocates 79% of expenses to programs, which contributes positively to its score. For comparison, the average integrity assessment for advocacy & civil rights charities in United States is 90/100.
Cardinal Productions is located in Roanoke, VA, United States. The organization was established in 2021 and has been active for 5 years.
Based on official tax filings, Cardinal Productions has $1M in annual revenue. It allocates 79% of expenses to programs and services. This is in line with the average of 80% for advocacy & civil rights charities in United States. Its revenue is below the peer average of $4M. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.
Cardinal Productions is classified as an Advocacy & Civil Rights organization, registered in United States. It operates as a Publicly-supported charity (509(a)(2)). By size, it is categorized as a medium organization. It has $1M in annual revenue. The organization has 18 disclosed officers and directors.
No red flags have been detected for Cardinal Productions. GiveRadar automatically screens charities for concerning patterns including high executive compensation, low program spending, and missing financial filings. Based on available official data, no issues have been identified.
According to GiveRadar's records, Cardinal Productions holds active tax-deductible status on the IRS Publication 78 list, which means donations are tax-deductible and the organization is in good standing with the IRS. It is registered with the Internal Revenue Service (IRS). It reports that 79% of expenses go to programs (the peer average is 80%). You can donate directly through their official donation page linked on their GiveRadar profile. GiveRadar provides data for research and does not endorse any organization. A GiveRadar Integrity Assessment reflects how much public data is available, not whether an organization is safe to donate to, so it is always smart to do your own research before giving.
Among advocacy & civil rights charities registered in United States: It allocates 79% of expenses to programs, in line with the peer average of 80%. Its annual revenue of $1M is below the peer average of $4M.
Yes, donations to Cardinal Productions are generally tax-deductible in the United States. Cardinal Productions is a 501(c)(3) tax-exempt organization. Its EIN is 871532828, which you can use for tax filing purposes. Donors can typically deduct contributions on their federal income tax return if they itemize deductions. Consult a tax professional for guidance specific to your situation.
Filing history
4 years on file from IRS 990 (FY2024): revenue, expenses, program spending, assets, and liabilities by fiscal year.
See 5 years of revenue, expense breakdowns, and balance sheet.
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Tax-deductibility for donors
Donations may be tax-deductible for residents of United States under local rules. Confirm with the charity directly.
CARDINAL PRODUCTIONS is registered in United States. Donations from the Netherlands to charities outside the EU/EEA are generally not tax-deductible for Dutch donors unless the charity is listed on the Dutch ANBI register with foreign-recognized status.
Always confirm tax treatment with the charity directly or your tax advisor before donating.
Staff & volunteers
From filings and published profiles
Leadership
From FY2024 filing
Officers & trustees (5)
Source: Public filings
5 officers and trustees on file - free with a GiveRadar account.
Latest news
From global news sources
No recent news coverage found
News coverage will appear here when articles mention this organization.
Activity timeline
Filings and press mentions, merged
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Sign up to write a reviewCause areas in United States
How many charities work in each area, with this charity's area highlighted.
Most common causes in United States
Causes charities work on most, with this charity's causes ticked.
Sources and verification
- Registration and legal identity
- Internal Revenue Service (IRS) - Tax Exempt Organization Search
- Financial filings
- IRS Form 990 filings - Fiscal year 2024 most recent on file.
- Officers and trustees
- Internal Revenue Service (IRS) - Tax Exempt Organization Search - 18 disclosed in the public registry.
- Supplementary verification
- Charity Navigator
Data freshness
What we know and don't know
Exactly which public data we hold on this charity. Our score reflects transparency, not impact.
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Financial data · FY2024 on record
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Named leadership · 18 officers on file
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Executive pay · Disclosed
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Government registration · Registered with an official registry
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Mission statement · Published
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Official website · On record
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Headquarters address · On file
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Direct contact · Email or phone published
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Tax-deductibility · Verified
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Founding date · 2021
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Programs & activitiesNo named programs listed by the charity
Methodology
GiveRadar builds each profile primarily from official government charity registries, supplemented where available by third-party nonprofit databases and news archives, and combines it into a single 0-100 integrity assessment. The exact sources for this charity are listed above. We don't take a cut of any donation, ever.
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Quick facts about Cardinal Productions
- What is Cardinal Productions?
- Cardinal Productions is a advocacy & civil rights publicly-supported charity (509(a)(2)) based in Roanoke, United States. Serving Southwest and Southside Virginia
- When was Cardinal Productions founded?
- Cardinal Productions was founded in 2021.
- Who leads Cardinal Productions?
- Luanne Rife serves as Executive Director.
- Where is Cardinal Productions located?
- Headquartered in Roanoke, VA, United States.
- What is Cardinal Productions's annual budget?
- Annual revenue for fiscal year 2024 is approximately $1M-$10M. 79% of expenses go to program services.
- Is Cardinal Productions trustworthy?
- Cardinal Productions has a GiveRadar Integrity Assessment of 80 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
- What is Cardinal Productions's registration number?
- IRS EIN: 871532828.
- What is Cardinal Productions's website?
- https://cardinalnews.org