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Whats Important Now Foundation

Chemical addiction resourcing & recovery mentoring

Health Norman, OK EIN: 474254957 (IRS) Sign up to see website
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77
Integrity Assessment
Strong transparency
77/100 · methodology

About Whats Important Now Foundation

Whats Important Now Foundation is a health organization based in NORMAN, United States. Annual revenue: $347K. EIN: 474254957.

Founded
Headquarters
Norman, OK
Foundation type
Publicly-supported charity (509(a)(2))
NTEE code
F21
IRS subsection
501(c)(03)
Ruling date
Size
small

Verified certifications

Confirmed against the issuing authority - not self-reported.

IRS Tax-Deductible since 2016

Mission

Chemical addiction resourcing & recovery mentoring

Focus areas & reach

· What they work on and where
❤️ Health · NTEE F21
Cause tags
SDG alignment The 17 UN Sustainable Development Goals (SDGs) are the global agenda for ending poverty, protecting the planet, and ensuring prosperity by 2030. We tag each charity to the goals its work advances.

How it stacks up against peers

· vs. 8 similar health in United States
Program spending This charity: 52%
Peer average: 89%
CEO comp as % of revenue This charity: 21.88%
Peer average: 0.48%
Integrity Assessment This charity: 77
Peer average: 90

Concerns

· 1 red flag
High Executive Pay
Top executive compensation is 25.0% of total expenses ($104,459 of $417,487).

Where every $1 goes

· FY2025 · IRS 990 (FY2025)
$0.52
Program$0.52

GiveRadar Analysis

Original analysis from GiveRadar's dataset of comparable organizations

Based on the records currently verified by GiveRadar, Whats Important Now Foundation has a complete profile, cross-referenced across 3 independent sources including the IRS.

  • GiveRadar holds 6 years of financial filings for this organization, the most recent for fiscal year 2025 - a deeper filing history than 91% of the 51,422 health charities in the United States with filings on record. See the filings
  • It has more complete governance disclosure than nearly all comparable charities, because GiveRadar has verified leadership, executive compensation, a mission statement and a founding date. See national comparisons
  • Its integrity score of 77 places it in the top 25% of the 98,862 health charities in the United States GiveRadar tracks, because GiveRadar has verified its financial disclosures and its governance. View this cohort
GiveRadar has verified
  • government registration
  • financial records (6 filed years)
  • disclosed leadership
  • a website
  • a donation page
  • third-party accreditation
Not yet verified by GiveRadar
  • a contact email
  • an owner-submitted profile claim

Analysis based on GiveRadar's benchmark dataset of 2026-07-03. It describes what GiveRadar has verified, not a judgment of the organization itself.

Common questions

· Auto-generated from filings + methodology

Whats Important Now Foundation is a registered health nonprofit based in Norman, OK, United States. It is registered with the Internal Revenue Service (IRS). It was founded in 2015 and has been operating for 11 years. Its EIN is 474254957. According to GiveRadar's records, it holds active tax-deductible status on the IRS Publication 78 list, which means donations are tax-deductible and the organization is in good standing with the IRS. GiveRadar's Integrity Assessment for the organization is 77/100, which reflects how much public information is available, not whether the charity is legitimate. The organization reports $477K in annual revenue. 34 officers and directors are publicly disclosed. GiveRadar has identified 1 potential concern.

Whats Important Now Foundation's EIN (Employer Identification Number) is 474254957. This is the organization's IRS tax identification number; you can use it to verify tax-exempt status and to look up its Form 990 filings with the IRS.

Whats Important Now Foundation has a GiveRadar Integrity Assessment of 77/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 77 ('Strong transparency') reflects well-documented governance, recent financials, named leadership, and working contact details. For comparison, the average integrity assessment for health charities in United States is 90/100.

Whats Important Now Foundation is located in Norman, OK, United States. The organization was established in 2015 and has been active for 11 years.

Based on official tax filings, Whats Important Now Foundation has $477K in annual revenue. It allocates 52% of expenses to programs and services. This is below the average of 89% for health charities in United States. Its revenue is below the peer average of $41M. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.

Whats Important Now Foundation is classified as a Health organization, registered in United States. It operates as a Publicly-supported charity (509(a)(2)). By size, it is categorized as a small organization. It has $477K in annual revenue. The organization has 34 disclosed officers and directors.

GiveRadar has identified 1 potential concern for Whats Important Now Foundation. Red flags are automatically detected from official data and may include high executive compensation relative to budget, low program spending, or missing financial filings. Red flags do not necessarily mean wrongdoing but indicate areas that may warrant further review before donating.

According to GiveRadar's records, Whats Important Now Foundation holds active tax-deductible status on the IRS Publication 78 list, which means donations are tax-deductible and the organization is in good standing with the IRS. It is registered with the Internal Revenue Service (IRS). It reports that 52% of expenses go to programs (the peer average is 89%). You can donate directly through their official donation page linked on their GiveRadar profile. GiveRadar provides data for research and does not endorse any organization. A GiveRadar Integrity Assessment reflects how much public data is available, not whether an organization is safe to donate to, so it is always smart to do your own research before giving.

Whats Important Now Foundation is a health organization based in NORMAN, United States. Annual revenue: $347K. EIN: 474254957. Whats Important Now Foundation is classified as a health organization registered in United States. The organization was founded in 2015.

Among health charities registered in United States: It allocates 52% of expenses to programs, below the peer average of 89%. Its annual revenue of $477K is below the peer average of $41M.

Yes, donations to Whats Important Now Foundation are generally tax-deductible in the United States. Whats Important Now Foundation is a 501(c)(3) tax-exempt organization. Its EIN is 474254957, which you can use for tax filing purposes. Donors can typically deduct contributions on their federal income tax return if they itemize deductions. Consult a tax professional for guidance specific to your situation.

Annual revenue
$100K-$1M
52% to programs
Source: IRS 990 (FY2025) why this matters
Unlock exact figures

Filing history

6 years on file from IRS 990 (FY2025): revenue, expenses, program spending, assets, and liabilities by fiscal year.

Years on record: FY2025, FY2024, FY2023, FY2022, FY2021, FY2020.
Financial details are free - with a GiveRadar account

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Taxes

Tax-deductibility for donors

Donations may be tax-deductible for residents of United States under local rules. Confirm with the charity directly.

Always confirm tax treatment with the charity directly or your tax advisor before donating.

Staff & volunteers

From filings and published profiles

Employees
1

Leadership

From FY2025 filing

KE
Kent B•••••
Executive Director

Officers & trustees (10)

Source: Public filings

See full names, roles, and stories

10 officers and trustees on file - free with a GiveRadar account.

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Latest news

From global news sources

No recent news coverage found

News coverage will appear here when articles mention this organization.

Activity timeline

Filings and press mentions, merged

Form filed
$0.5M revenue
FY2025
IRS 990
Form filed
$0.4M revenue
FY2024
IRS 990
Form filed
$0.5M revenue
FY2023
IRS 990
Form filed
$0.4M revenue
FY2022
IRS 990
Form filed
$0.3M revenue
FY2021
IRS 990
Form filed
$0.3M revenue
FY2020
IRS 990

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Cause areas in United States

How many charities work in each area, with this charity's area highlighted.

Human Services 322,679
Education 195,586
Arts & Culture 133,128
Advocacy & Civil Rights 128,026
Religion 114,636
Health this charity 98,862
Community Development 56,086
Youth Development 53,450
See all cause areas in United States

Most common causes in United States

Causes charities work on most, with this charity's causes ticked.

Community Development 235,146
Education 159,016
Religion 103,741
Arts & Culture 101,203
Human Rights 76,926
Health 65,250
Youth Development 47,775
Animal Welfare 32,425

Sources and verification

Registration and legal identity
Internal Revenue Service (IRS) - Tax Exempt Organization Search
Financial filings
IRS Form 990 filings - Fiscal year 2025 most recent on file.
Officers and trustees
Internal Revenue Service (IRS) - Tax Exempt Organization Search - 34 disclosed in the public registry.
Supplementary verification
Charity Navigator

Data freshness

Last updated
Jun 12, 2026
Registry checked
Jun 6, 2026
Profile completeness
90%

What we know and don't know

Exactly which public data we hold on this charity. Our score reflects transparency, not impact.

On record · 10
  • Financial data · FY2025 on record
  • Named leadership · 34 officers on file
  • Executive pay · Disclosed
  • Government registration · Registered with an official registry
  • Mission statement · Published
  • Official website · On record
  • Headquarters address · On file
  • Direct contact · Email or phone published
  • Tax-deductibility · Verified
  • Founding date · 2015
Not available · 1
  • Programs & activities
    No named programs listed by the charity

Methodology

GiveRadar builds each profile primarily from official government charity registries, supplemented where available by third-party nonprofit databases and news archives, and combines it into a single 0-100 integrity assessment. The exact sources for this charity are listed above. We don't take a cut of any donation, ever.

Read full methodology

Are you the owner or a board member?

If you represent this organization and want to correct or update its data, you can claim this listing to edit details yourself, or email [email protected] with the correct information. We review every request and respond within 30 days.

Quick facts about Whats Important Now Foundation

What is Whats Important Now Foundation?
Whats Important Now Foundation is a health publicly-supported charity (509(a)(2)) based in Norman, United States. Whats Important Now Foundation is a health organization based in NORMAN, United States. Annual revenue: $347K. EIN: 474254957.
When was Whats Important Now Foundation founded?
Whats Important Now Foundation was founded in 2015.
Who leads Whats Important Now Foundation?
Kent Bowles serves as Executive Director.
Where is Whats Important Now Foundation located?
Headquartered in Norman, OK, United States.
What is Whats Important Now Foundation's annual budget?
Annual revenue for fiscal year 2025 is approximately $100K-$1M. 52% of expenses go to program services.
Is Whats Important Now Foundation trustworthy?
Whats Important Now Foundation has a GiveRadar Integrity Assessment of 77 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
What is Whats Important Now Foundation's registration number?
IRS EIN: 474254957.
What is Whats Important Now Foundation's website?
http://www.win.foundation