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Make your donationAbout Wwf - Uk
WWF-UK's mission is to prevent and reverse the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable and reducing pollution and wasteful consumption.
Focus areas & reach
· What they work on and whereHow it stacks up against peers
· vs. 8 similar environment in United KingdomRed flags
· All clearWhere every £1 goes
Common questions
· Auto-generated from filings + methodologyWwf - Uk is a registered environment nonprofit, United Kingdom. It is registered with the Charity Commission for England and Wales. It was founded in 2000 and has been operating for 26 years. Its registration number is 039593. It has a GiveRadar Integrity Assessment of 73/100 (Strong transparency), indicating well-documented governance, financials, and contact details. This is below the average of 89/100 for environment charities in United Kingdom. The organization reports £92M in annual revenue. 10 officers and directors are publicly disclosed. No red flags have been detected. The charity has 38 community reviews with an average rating of 2.1/5. On Trustpilot, it has a rating of 1.9/5 based on 55 reviews.
Wwf - Uk has a GiveRadar Integrity Assessment of 73/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 73 ('Strong transparency') reflects well-documented governance, recent financials, named leadership, and working contact details. For comparison, the average integrity assessment for environment charities in United Kingdom is 89/100.
Wwf - Uk is registered in United Kingdom. The organization was established in 2000 and has been active for 26 years.
Based on official tax filings, Wwf - Uk has £92M in annual revenue. It allocates 74% of expenses to programs and services. This is below the average of 96% for environment charities in United Kingdom. Its revenue is significantly above the peer average of £1M. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.
Wwf - Uk is classified as a Environment organization, registered in United Kingdom. By size, it is categorized as a major organization. It has £92M in annual revenue. The organization has 10 disclosed officers and directors.
No red flags have been detected for Wwf - Uk. GiveRadar automatically screens charities for concerning patterns including high executive compensation, low program spending, and missing financial filings. Based on available official data, no issues have been identified.
Wwf - Uk has a GiveRadar Integrity Assessment of 73/100 (Strong transparency) and no red flags have been detected, which suggests it is a well-documented organization. It is regulated by the Charity Commission. 74% of expenses go to programs. The peer average is 96%. Note: the organization has a low Trustpilot rating of 1.9/5, which may reflect donor dissatisfaction. You can donate directly through their official donation page linked on their GiveRadar profile. GiveRadar provides data for research purposes and does not endorse any organization. Always do your own due diligence.
WWF-UK's mission is to prevent and reverse the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable and reducing pollution and wasteful consumption. Wwf - Uk is classified as a environment organization registered in United Kingdom. The organization was founded in 2000.
Among environment charities registered in United Kingdom: Wwf - Uk's GiveRadar Integrity Assessment of 73/100 is below the peer average of 89/100. It allocates 74% of expenses to programs, below the peer average of 96%. Its annual revenue of £92M is well above the peer average of £1M.
Wwf - Uk is a registered charity in the United Kingdom. If you are a UK taxpayer, your donation may qualify for Gift Aid, which allows the charity to claim an extra 25p for every 1 pound you donate at no cost to you. Higher-rate and additional-rate taxpayers can also claim additional relief on their Self Assessment tax return.
Verified against 6 official sources, last refreshed .
Filing history
5 years on file from Charity Commission (UK) (FY2024): revenue, expenses, program spending, assets, and liabilities by fiscal year.
See 5 years of revenue, expense breakdowns, and balance sheet.
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Tax-deductibility for donors
UK donations qualify for Gift Aid. WWF - UK is registered with the Charity Commission. Eligible UK taxpayers can boost their gift by 25% at no extra cost.
WWF - UK is in United Kingdom, a TGE (Transnational Giving Europe) member country. Dutch donors can route gifts via Stichting Transnational Giving Europe to receive Dutch ANBI-equivalent deductibility, subject to TGE's 5% pass-through fee.
WWF - UK is registered in United Kingdom. US donors generally cannot deduct gifts to non-US charities directly. To claim a deduction, route the gift through a US 'Friends of' fiscal sponsor or a donor-advised fund that performs equivalency determination (IRS Rev. Proc. 92-94).
Always confirm tax treatment with the charity directly or your tax advisor before donating.
Leadership
Officers & trustees (10)
Source: Public filings
Latest news
From global news sources
10 articles found
From global news sources
Sentiment
NeutralStanding the test of time: WWF-UK Living Planet Centre - Architecture Today
Successes from our Climate Solutions Partnership (2020-2025) - wwf.org.uk
Plans from government to tackle pollution of rivers - wwf.org.uk
WWF-UK reserves fall £6m as job cuts consultations continue - Civil Society Media
Amur Leopard - wwf.org.uk
Solutions for the future - wwf.org.uk
WWF Basket: Marine - wwf.org.uk
WWF Basket: Agriculture - wwf.org.uk
WWF Basket: Diets - wwf.org.uk
WWF Basket - wwf.org.uk
Activity timeline
Filings and press mentions, merged
Donor reviews (38)
2.1 / 5 average · includes imported Trustpilot
WWF are sub contracting their fundraising out to companies such as Chiron Marketing. These companies are recruiting young students on a 'self employed" commission only basis to confront the public on the street and sign the up to monthly direct debit donations. These youngsters do not receive the minimum wage and can work all day for nothing and then have to pay their own travel expenses. This seems like a minimum wage avoidance scam to me but WWF claim it is perfectly legal. They are not provided payslips or any guidance on tax laws during their one days training. WWF want you to think of the Pandas on China when signing up, they are not so keen to highlight the misery they create at home. They make Sports Direct look good and that is saying something.
Trustpilot
I'm glad to make a part of a big family like WWF!
Trustpilot
Do not support this organisation as they have done nothing for the wild life that was lost and injured in the Australian fires. All adverts are on Elephants, Penguins, Rhinos , no advertising for the injured animals in Australia - extremely bad organisation. Like said DO NOT WASTE YOUR MONEY ON THESE!!!!!
Trustpilot
WWF, how can you get things so wrong?I still have not received an order that I placed 17 days ago. I have contacted WWF three times requesting an update and complained about their standard of Customer service. I was told that they were busy and my order will be dispatched as soon as possible. They have agreed to reimburse the delivery charge but not willing to offer any credit for my undelivered order as it will be sent out once they have 'caught up'. Seriously? No other company would be able to get away with this service. Why should it be acceptable because they are a Charity?I certainly don't feel inclined to support this Charity in future and would recommend any prospective WWF shop customers to take my experience into consideration before placing an order.
Trustpilot
you do a great job! thanks a lot for your support and for your New Year promo to protect the animals from around the World
Trustpilot
Reading the bad reviews for this wonderful charity appalls me. I have adopted two animals with them and have had multiple interactions with customer service - some over the phone, some over email, and all of them have been lovely and helpful. I don’t work for them or anything, I just felt the need to share my great experience upon seeing those mean reviews. They do a LOT for wildlife and the planet, and provide proof of doing so. I saw one review claim they did nothing about animals that were victims in the Australia fires. This isn’t true. I follow them on Instagram and clearly remember seeing multiple posts about the wildfires and animals that were hurt in them. Also, they literally had an appeal to raise funds for WWF Australia specifically to deal with the fire consequences! All in all, these bad reviews on here seem quite baseless to me. Don’t hesitate to support this amazing charity.
Trustpilot
Not trustable, politically motivated!
Trustpilot
Can I ask you why are you asking for £3 to save a polar bear is the money to help buy ice cubes Sick and tired of all your TV add asking for money tell you what tell him who earns almost a million pound a year to take a pay cut
Trustpilot
Do not donate to this charity. The ceo is on over £800,000 a year and the others not far behind. They manipulate you with their advertising!
Trustpilot
I bought an NonFungibleAnimal last year in November for more than 70€ (NFT Artwork) and never received it in mey wallet.The customer service is incredibly slow and does excuse all the time but does not help. refuses to give phone support or to give back the money.Even my postal letter to the german head quarter of WWF did not receive any response.
Trustpilot
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Other environment in United Kingdom, by integrity assessment
Sources and verification
Refreshed
- Registration and legal identity
- Charity Commission for England and Wales - Register of Charities
- Financial filings
- Charity Commission annual returns - Fiscal year 2024 most recent on file.
- Officers and trustees
- Charity Commission for England and Wales - Register of Charities - 10 disclosed in the public registry.
- News and media coverage
- GDELT Project + Google News
- Donor reviews (external)
- Trustpilot consumer reviews
- Community reviews (verified email)
- GiveRadar Community Reviews - 38 verified review(s) on file.
Data freshness
What we don't know
Honest gaps - our score reflects transparency, not impact
Methodology
GiveRadar combines public registry filings, ProPublica Nonprofit Explorer, Charity Navigator, GuideStar, and news archives into a single 0-100 integrity assessment. We don't take a cut of any donation, ever.
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Quick facts about Wwf - Uk
- What is Wwf - Uk?
- Wwf - Uk is a environment nonprofit organization, United Kingdom. WWF-UK's mission is to prevent and reverse the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable and reducing pollution and wasteful consumption.
- When was Wwf - Uk founded?
- Wwf - Uk was founded in 2000.
- Where is Wwf - Uk located?
- Headquartered in United Kingdom.
- What is Wwf - Uk's annual budget?
- Annual revenue for fiscal year 2024 is approximately £10M-£100M. 74% of expenses go to program services.
- Is Wwf - Uk trustworthy?
- Wwf - Uk has a GiveRadar Integrity Assessment of 73 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
- What is Wwf - Uk's registration number?
- Registration: 039593 (United Kingdom).
- What is Wwf - Uk's website?
- https://www.wwf.org.uk
- Are donations to Wwf - Uk tax-deductible?
- Donations may be tax-deductible for residents of United Kingdom under local rules. US donors should check whether the charity has an equivalency-determination letter or a US-based fiscal sponsor before claiming a deduction.