Charities United States Disaster Relief Baby2baby
BA

Baby2baby

Providing low-income children, aged 0-12, with the basic necessities that every child deserves.

Disaster Relief Los Angeles, CA EIN 464503539 · IRS Sign up to see website
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79
Integrity Assessment
Strong transparency
79/100 · methodology

About Baby2baby

Baby2baby is a nonprofit organization based in LOS ANGELES, United States. Annual revenue: $31.6 million. EIN: 464503539.

Founded
Headquarters
Los Angeles, CA
Foundation type
Publicly-supported charity (509(a)(2))
NTEE code
Z99
IRS subsection
501(c)(03)
Ruling date
Size
large

Verified certifications

Confirmed against the issuing authority - not self-reported.

IRS Tax-Deductible since 2014

Mission

Providing low-income children, aged 0-12, with the basic necessities that every child deserves.

Focus areas & reach

· What they work on and where
Disaster Relief · NTEE Z99
Cause tags

How it stacks up against peers

· vs. 6 similar disaster relief in United States
Program spending This charity: 0%
Peer average: 0%
CEO comp as % of revenue This charity: 0.52%
Peer average: 0.48%
Integrity Assessment This charity: 79
Peer average: 87

Red flags

· All clear
IRS revocation history
OFAC / EU / UN sanctions
Open investigations
Governance scandals
Related-party deals
Excessive exec comp

Common questions

· Auto-generated from filings + methodology

Baby2baby is a registered disaster relief nonprofit based in Los Angeles, CA, United States. It is registered with the Internal Revenue Service (IRS). It was founded in 2014 and has been operating for 12 years. Its EIN is 464503539. It has a GiveRadar Integrity Assessment of 79/100 (Strong transparency), indicating well-documented governance, financials, and contact details. The organization reports $45M in annual revenue. 88 officers and directors are publicly disclosed. No red flags have been detected.

Baby2baby has a GiveRadar Integrity Assessment of 79/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 79 ('Strong transparency') reflects well-documented governance, recent financials, named leadership, and working contact details. For comparison, the average integrity assessment for disaster relief charities in United States is 87/100.

Baby2baby is located in Los Angeles, CA, United States. The organization was established in 2014 and has been active for 12 years.

Based on official tax filings, Baby2baby has $45M in annual revenue. Its revenue is significantly above the peer average of $1M. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.

Baby2baby is classified as a Disaster Relief organization, registered in United States. It operates as a Publicly-supported charity (509(a)(2)). By size, it is categorized as a large organization. It has $45M in annual revenue. The organization has 88 disclosed officers and directors.

No red flags have been detected for Baby2baby. GiveRadar automatically screens charities for concerning patterns including high executive compensation, low program spending, and missing financial filings. Based on available official data, no issues have been identified.

Baby2baby has a GiveRadar Integrity Assessment of 79/100 (Strong transparency) and no red flags have been detected, which suggests it is a well-documented organization. It is regulated by the IRS. Visit the Baby2baby profile on GiveRadar for full details before deciding. GiveRadar provides data for research purposes and does not endorse any organization. Always do your own due diligence.

Baby2baby is a nonprofit organization based in LOS ANGELES, United States. Annual revenue: $31.6 million. EIN: 464503539. Baby2baby is classified as a disaster relief organization registered in United States. The organization was founded in 2014.

Among disaster relief charities registered in United States: Baby2baby's GiveRadar Integrity Assessment of 79/100 is in line with the peer average of 87/100. Its annual revenue of $45M is well above the peer average of $1M.

Yes, donations to Baby2baby are generally tax-deductible in the United States. Baby2baby is a 501(c)(3) tax-exempt organization. Its EIN is 464503539, which you can use for tax filing purposes. Donors can typically deduct contributions on their federal income tax return if they itemize deductions. Consult a tax professional for guidance specific to your situation.

Verified against 4 official sources, last refreshed .

Annual revenue
$10M-$100M
0% to programs
Source: IRS 990 (FY2024) why this matters
Unlock exact figures

Filing history

5 years on file from IRS 990 (FY2024): revenue, expenses, program spending, assets, and liabilities by fiscal year.

Years on record: FY2024, FY2023, FY2022, FY2021, FY2020.
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Taxes

Tax-deductibility for donors

Donations may be tax-deductible for residents of United States under local rules. Confirm with the charity directly.

Always confirm tax treatment with the charity directly or your tax advisor before donating.

Leadership

NO
Norah Weinstein
Co-CEO

Officers & trustees (24)

Source: Public filings

AN
Anna S••••••
Director
BI
Bianca L•••• G•••••••
Director
DA
Dana S•••••
TREASURER
EM
Emma G••••
Director
JA
Jackie W••••••
Director
JA
Jamie L••••••
Director & MARKETING & CORP
JE
Jennifer A••••••••
DEPUTY DIRECTOR
JE
Jennifer M••••
Director
JE
Jessica A•••
Director
JU
Julie B•••
Director
JU
Julie B••••
Director
KE
Kelly R••••••
Director
KE
Kelly S••••• P•••••••
CO-CHAIR & CO-CEO
LI
Liz J••••••
Director
MA
Maha D•••••
Director
MA
Marisa M•••
Director & NATIONAL PROGRAM & DISASTER RELIEF
MI
Michael B••••••••
HEAD OF WAREHOUSE OPERATIO
MI
Michaeline D••••••
Director
MO
Molly B••••
Director & DEVELOPMENT
MO
Monique F••••••
SENIOR DIRECTOR, HUMAN RESOURCES
NI
Nicole R•••••
Director
NO
Norah W••••••••
CO-CHAIR & CO-CEO
RA
Rachel Z••
Director
SA
Sabina N••••••••
SECRETARY
Full names, contact details & compensation

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Latest news

From global news sources

No recent news coverage found

News coverage will appear here when articles mention this organization.

Activity timeline

Filings and press mentions, merged

Form filed
$77.7M revenue
FY2024
IRS_990
Form filed
$45.1M revenue
FY2023
IRS_990
Form filed
$38.8M revenue
FY2022
IRS_990
Form filed
$31.6M revenue
FY2021
IRS_990
Form filed
$67.3M revenue
FY2020
IRS_990

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Peer charities

Other disaster relief in United States, by integrity assessment

Charity Score Revenue Program %
Baby2baby This page 79 $45.1 million -
Clark County Food Bank 89 $27.0 million 0%
Illinois Coalition Against Sexual Assault 89 $34.4 million -
Committee on the Shelterless 89 $14.7 million -
Shared Harvest Foodbank Inc 86 $23.8 million -
Catholic Charities of the Diocese of Yakima 86 $49.5 million -
Beds Plus Inc 85 $14.3 million -

Sources and verification

Refreshed

Registration and legal identity
Internal Revenue Service (IRS) - Tax Exempt Organization Search
Financial filings
IRS Form 990 filings - Fiscal year 2024 most recent on file.
Officers and trustees
Internal Revenue Service (IRS) - Tax Exempt Organization Search - 88 disclosed in the public registry.
Supplementary verification
Charity Navigator

Data freshness

Last updated
May 27, 2026
Profile completeness
90%

What we don't know

Honest gaps - our score reflects transparency, not impact

Programs & projects
No named programs listed by the charity
Operating reach
Countries where programs run not specified

Methodology

GiveRadar combines public registry filings, ProPublica Nonprofit Explorer, Charity Navigator, GuideStar, and news archives into a single 0-100 integrity assessment. We don't take a cut of any donation, ever.

Read full methodology

Quick facts about Baby2baby

What is Baby2baby?
Baby2baby is a disaster relief publicly-supported charity (509(a)(2)) based in Los Angeles, United States. Baby2baby is a nonprofit organization based in LOS ANGELES, United States. Annual revenue: $31.6 million. EIN: 464503539.
When was Baby2baby founded?
Baby2baby was founded in 2014.
Who leads Baby2baby?
Norah Weinstein serves as Co-CEO.
Where is Baby2baby located?
Headquartered in Los Angeles, United States.
What is Baby2baby's annual budget?
Annual revenue for fiscal year 2024 is approximately $10M-$100M. 0% of expenses go to program services.
Is Baby2baby trustworthy?
Baby2baby has a GiveRadar Integrity Assessment of 79 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
What is Baby2baby's registration number?
IRS EIN: 464503539.
What is Baby2baby's website?
http://www.baby2baby.org