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In both emergency disaster relief and protracted crises, Choose Love works to identify, close and prevent gaps in support displaced people around the world. We provide grants and other assistance to frontline partners along key migration routes and in countries experiencing conflict, persecution climate change and other drivers of forced displacement.
Focus areas & reach
· What they work on and whereHow it stacks up against peers
· vs. 8 similar environment in United KingdomRed flags
· All clearWhere every £1 goes
Common questions
· Auto-generated from filings + methodologyChoose Love is a registered environment nonprofit, United Kingdom. It is registered with the Charity Commission for England and Wales. It was founded in 2018 and has been operating for 8 years. It has a GiveRadar Integrity Assessment of 87/100 (Strong transparency), indicating well-documented governance, financials, and contact details. The organization reports £13M in annual revenue. 11 officers and directors are publicly disclosed. No red flags have been detected.
Choose Love has a GiveRadar Integrity Assessment of 87/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 87 ('Strong transparency') reflects well-documented governance, recent financials, named leadership, and working contact details. The charity allocates 83% of expenses to programs, which contributes positively to its score. For comparison, the average integrity assessment for environment charities in United Kingdom is 89/100.
Choose Love is registered in United Kingdom. The organization was established in 2018 and has been active for 8 years.
Based on official tax filings, Choose Love has £13M in annual revenue. It allocates 83% of expenses to programs and services. This is below the average of 96% for environment charities in United Kingdom. Its revenue is significantly above the peer average of £1M. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.
Choose Love is classified as a Environment organization, registered in United Kingdom. By size, it is categorized as a large organization. It has £13M in annual revenue. The organization has 11 disclosed officers and directors.
No red flags have been detected for Choose Love. GiveRadar automatically screens charities for concerning patterns including high executive compensation, low program spending, and missing financial filings. Based on available official data, no issues have been identified.
Choose Love has a GiveRadar Integrity Assessment of 87/100 (Strong transparency) and no red flags have been detected, which suggests it is a well-documented organization. It is regulated by the Charity Commission. 83% of expenses go to programs. The peer average is 96%. You can donate directly through their official donation page linked on their GiveRadar profile. GiveRadar provides data for research purposes and does not endorse any organization. Always do your own due diligence.
In both emergency disaster relief and protracted crises, Choose Love works to identify, close and prevent gaps in support displaced people around the world. We provide grants and other assistance to frontline partners along key migration routes and in countries experiencing conflict, persecution climate change and other drivers of forced displacement. Choose Love is classified as a environment organization registered in United Kingdom. The organization was founded in 2018.
Among environment charities registered in United Kingdom: Choose Love's GiveRadar Integrity Assessment of 87/100 is in line with the peer average of 89/100. It allocates 83% of expenses to programs, below the peer average of 96%. Its annual revenue of £13M is well above the peer average of £1M.
Choose Love is a registered charity in the United Kingdom. If you are a UK taxpayer, your donation may qualify for Gift Aid, which allows the charity to claim an extra 25p for every 1 pound you donate at no cost to you. Higher-rate and additional-rate taxpayers can also claim additional relief on their Self Assessment tax return.
Verified against 5 official sources, last refreshed .
Filing history
5 years on file from Charity Commission (UK) (FY2025): revenue, expenses, program spending, assets, and liabilities by fiscal year.
See 5 years of revenue, expense breakdowns, and balance sheet.
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Tax-deductibility for donors
UK donations qualify for Gift Aid. CHOOSE LOVE is registered with the Charity Commission. Eligible UK taxpayers can boost their gift by 25% at no extra cost.
CHOOSE LOVE is in United Kingdom, a TGE (Transnational Giving Europe) member country. Dutch donors can route gifts via Stichting Transnational Giving Europe to receive Dutch ANBI-equivalent deductibility, subject to TGE's 5% pass-through fee.
CHOOSE LOVE is registered in United Kingdom. US donors generally cannot deduct gifts to non-US charities directly. To claim a deduction, route the gift through a US 'Friends of' fiscal sponsor or a donor-advised fund that performs equivalency determination (IRS Rev. Proc. 92-94).
Always confirm tax treatment with the charity directly or your tax advisor before donating.
Leadership
Officers & trustees (11)
Source: Public filings
Latest news
From global news sources
10 articles found
From global news sources
Sentiment
NeutralTommy Robinson has 'unknowingly' raised over £100,000 for refugees - Metro.co.uk
Quote of the day by Harry Styles: 'Be a lover. Choose love. Give love. Love everyone. Always. Spread as much love as you can' - MSN
Charity turns Tommy Robinson far-right march into ‘sponsored walk for refugees’ - The London Economic
Tommy Robinson London march to raise money for refugees - without far right knowing - The Mirror
BYU-Idaho Music Groups Share Message to “Choose Love” on Tour Through Montana and Canada - BYU-Idaho
Today’s daily horoscope for April 26, 2026: Choose love and romance over discord and chaos - Cleveland.com
Ringo Starr – Choose Love Review - cultfollowing.co.uk
Ringo Starr Releases Choose Love As New Single From Long Long Road - Noise11.com
Ringo Starr releases new take on ‘Choose Love’ from upcoming album, 'Long Long Road' - Yahoo
Olivia Dean on Why She’ll Always Choose Love - ELLE
Activity timeline
Filings and press mentions, merged
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Sources and verification
Refreshed
- Registration and legal identity
- Charity Commission for England and Wales - Register of Charities
- Financial filings
- Charity Commission annual returns - Fiscal year 2025 most recent on file.
- Officers and trustees
- Charity Commission for England and Wales - Register of Charities - 11 disclosed in the public registry.
- News and media coverage
- GDELT Project + Google News
- Supplementary verification
- Wikidata structured data
Data freshness
What we don't know
Honest gaps - our score reflects transparency, not impact
Methodology
GiveRadar combines public registry filings, ProPublica Nonprofit Explorer, Charity Navigator, GuideStar, and news archives into a single 0-100 integrity assessment. We don't take a cut of any donation, ever.
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Quick facts about Choose Love
- What is Choose Love?
- Choose Love is a environment nonprofit organization, United Kingdom. In both emergency disaster relief and protracted crises, Choose Love works to identify, close and prevent gaps in support displaced people around the world. We provide grants and other assistance to frontline partners along key migration routes and in countries experiencing conflict, persecution climate change and other drivers of forced displacement.
- When was Choose Love founded?
- Choose Love was founded in 2018.
- Where is Choose Love located?
- Headquartered in United Kingdom.
- What is Choose Love's annual budget?
- Annual revenue for fiscal year 2025 is approximately £10M-£100M. 83% of expenses go to program services.
- Is Choose Love trustworthy?
- Choose Love has a GiveRadar Integrity Assessment of 87 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
- What is Choose Love's website?
- https://chooselove.org/
- Are donations to Choose Love tax-deductible?
- Donations may be tax-deductible for residents of United Kingdom under local rules. US donors should check whether the charity has an equivalency-determination letter or a US-based fiscal sponsor before claiming a deduction.