Choose Love
About
In both emergency disaster relief and protracted crises, Choose Love works to identify, close and prevent gaps in support displaced people around the world. We provide grants and other assistance to frontline partners along key migration routes and in countries experiencing conflict, persecution climate change and other drivers of forced displacement.
Choose Love does whatever it takes to provide refugees and displaced people with everything from lifesaving search and rescue boats to food and legal advice. We elevate the voices and visibility of refugees and galvanise public support for agile community organisations providing vital support to refugees along migration routes globally. Visit us at www.chooselove.org (Choose Love is a UK Charity No 1177927. In the USA, Choose Love, Inc. is a 501(c)(3) charitable non-profit organization, and gifts are tax-deductible as allowed by law).
Focus & reach
Verification & registration
Every mark links to the official registry entry and opens in a new tab.
Integrity assessment
A score from 0 to 100 for how openly a charity shares public information across five areas: registration, financial disclosure, governance, contact details, and data recency. It does not measure programme impact. See exactly what we do and do not have →
Financials
Charity Commission (UK)Leadership at a glance
Official filingsSimilar charities
GiveRadar Intelligence
GiveRadar Analysis
From what GiveRadar has verified so far, Choose Love has a substantially complete profile, cross-referenced across 4 independent sources including the Charity Commission.
- GiveRadar has cross-referenced this organization across 4 independent sources, led by the Charity Commission - among the most thoroughly sourced profiles in its cohort. See the sources
- It has more complete governance disclosure than nearly all comparable charities, because GiveRadar has verified leadership, a mission statement and a founding date. See national comparisons
- Its integrity score of 81 places it in the top 25% of the 5,685 environment charities in the United Kingdom GiveRadar tracks, because GiveRadar has verified its financial disclosures and its registration. View this cohort
- government registration
- financial records (5 filed years)
- disclosed leadership
- a website
- a contact email
- a donation page
Analysis based on GiveRadar's benchmark dataset of 2026-07-03. It describes what GiveRadar has verified, not a judgment of the organization itself.
Filing history
5 years on file from Charity Commission (UK): revenue, expenses, program spending, assets, and liabilities by fiscal year.
See 5 years of revenue, expense breakdowns, and balance sheet.
Sign up to viewTax deductibility
Whether a gift to Choose Love lowers your own taxes depends on where you pay them. Choose your country to see the rule that applies.
UK donations qualify for Gift Aid. CHOOSE LOVE is registered with the Charity Commission. Eligible UK taxpayers can boost their gift by 25% at no extra cost.
CHOOSE LOVE is in United Kingdom, a TGE (Transnational Giving Europe) member country. Dutch donors can route gifts via Stichting Transnational Giving Europe to receive Dutch ANBI-equivalent deductibility, subject to TGE's 5% pass-through fee.
CHOOSE LOVE is registered in United Kingdom. US donors generally cannot deduct gifts to non-US charities directly. To claim a deduction, route the gift through a US 'Friends of' fiscal sponsor or a donor-advised fund that performs equivalency determination (IRS Rev. Proc. 92-94).
This is general guidance, not tax advice. Confirm treatment with the charity or your tax advisor before donating.
Leadership & board
Official filingsBoard members and senior officers on record, with disclosed pay where available.
11 officers and trustees on file, free with a GiveRadar account.
No red flags detected
Timeline
From official filingsKey dates from this charity's official filings, newest first.
In the news
No recent news coverage found
News coverage will appear here when articles mention this organization.
Trustpilot
I had the privilege to volunteer in a project funded by Choose Love and the impact they make to human lives who lost everything, is incredible!
Trustpilot
Ordered items for a particular event. Items were out of stock but was not stated as such on the website. I emailed them to chase and was told items were not in stock. I asked them not to send as it would not arrive in time. It was sent anyway. I have to return for a refund at my own cost and having paid for postage to send out. I have asked for a refund of postage as the errors are theirs but they have stopped responding to my emails now. Poor service and website maintainance.
Trustpilot
I ordered an item as a Christmas gift in December 2024. As of 12th February 2025 I have still not received this item. Customer services have stopped responding to my e-mails and have not offered a refund.
How it stacks up against peers
Compared with 8 similar environment charities in United Kingdom.
Cause areas in United Kingdom
Charities working in each area, this charity's highlighted.
Sources and verification
- Officers and trustees
- Charity Commission for England and Wales - Register of Charities · 11 disclosed in the public registry.
What we know and don't know
Every data point we track for this charity, and whether we have found it. Disclosure only, never a judgment of the charity's work.
Data freshness
How current this profile is, and when we last checked it against the official source.
Methodology
GiveRadar builds each profile primarily from official government charity registries, supplemented where available by third-party nonprofit databases and news archives, and combines it into a single 0-100 integrity assessment. The exact sources for this charity are listed above. We don't take a cut of any donation, ever.
Read full methodologyIf you represent this organization and want to correct or update its data, you can claim this listing to edit details yourself, or email info@giveradar.com with the correct information. We review every request and respond within 30 days.
Frequently asked questions about Choose Love
Choose Love is a registered environment nonprofit based in London, England, United Kingdom. It is registered with the Charity Commission for England and Wales. It was founded in 2018 and has been operating for 8 years. According to GiveRadar's records, it holds registration with the UK Fundraising Regulator, which means it has committed to the Code of Fundraising Practice and accountable fundraising standards. GiveRadar's Integrity Assessment for the organization is 81/100, which reflects how much public information is available, not whether the charity is legitimate. The organization reports £13M in annual revenue. 11 officers and directors are publicly disclosed. No red flags have been detected. The charity has 3 community reviews with an average rating of 2.3/5.
Based on official filings, Choose Love has £13M in annual revenue. It allocates 83% of expenses to programs and services. This is below the average of 89% for environment charities in United Kingdom. Its revenue is significantly above the peer average of £1M. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.
In both emergency disaster relief and protracted crises, Choose Love works to identify, close and prevent gaps in support displaced people around the world. We provide grants and other assistance to frontline partners along key migration routes and in countries experiencing conflict, persecution climate change and other drivers of forced displacement. Choose Love is classified as an environment organization registered in United Kingdom. The organization was founded in 2018.
Choose Love is a Charitable Incorporated Organisation (CIO), a legal form introduced by the Charities Act 2006 that gives a charity its own legal personality without requiring Companies House registration. CIOs are regulated solely by the Charity Commission and must file annual returns and accounts directly with the Commission.
Choose Love's registered charity number is 1177927. You can use it to look up the organization on the Charity Commission register.
Choose Love is located in London, England, United Kingdom. The organization was established in 2018 and has been active for 8 years.
Choose Love is based in London in England. The Charity Commission for England and Wales (CCEW) is the primary regulator. Scotland has its own regulator (OSCR), and Northern Ireland has the Charity Commission for Northern Ireland (CCNI). A charity registered with the CCEW may operate across the whole of the UK or internationally.
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Quick facts about Choose Love
- What is Choose Love?
- Choose Love is a environment cio based in London, United Kingdom. In both emergency disaster relief and protracted crises, Choose Love works to identify, close and prevent gaps in support displaced people around the world. We provide grants and other assistance to frontline partners along key migration routes and in countries experiencing conflict, persecution climate change and other drivers of forced displacement.
- When was Choose Love founded?
- Choose Love was founded in 2018.
- Where is Choose Love located?
- Headquartered in London, England, United Kingdom.
- What is Choose Love's annual budget?
- Annual revenue for fiscal year 2025 is £12.6 million. 83% of expenses go to program services.
- Is Choose Love trustworthy?
- Choose Love has a GiveRadar Integrity Assessment of 81 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
- What is Choose Love's website?
- https://chooselove.org/
- Are donations to Choose Love tax-deductible?
- Donations may be tax-deductible for residents of United Kingdom under local rules. US donors should check whether the charity has an equivalency-determination letter or a US-based fiscal sponsor before claiming a deduction.