Consumers' Association
About
We aim to empower consumers to make informed choices about goods and services by undertaking research and publishing the results of that research. In so doing, we aim to change the way markets work to ensure they are fair and work in the best interests of consumers.
Focus & reach
Verification & registration
Every mark links to the official registry entry and opens in a new tab.
Integrity assessment
A score from 0 to 100 for how openly a charity shares public information across five areas: registration, financial disclosure, governance, contact details, and data recency. It does not measure programme impact. See exactly what we do and do not have →
Financials
Charity Commission (UK)Leadership at a glance
Official filingsSimilar charities
GiveRadar Intelligence
GiveRadar Analysis
From what GiveRadar has verified so far, Consumers' Association has a substantially complete profile, cross-referenced across 5 independent sources including the Charity Commission.
- By reported annual revenue, it is larger than 98% of the 828 science & technology charities in the United Kingdom with financial records on GiveRadar. See the filings
- GiveRadar has cross-referenced this organization across 5 independent sources, led by the Charity Commission - more than 91% of comparable organizations. See the sources
- GiveRadar's profile for Consumers' Association draws on its financial disclosures and its registration, in line with the typical science & technology charities in the United Kingdom it tracks. View this cohort
- government registration
- financial records (5 filed years)
- disclosed leadership
- a website
- a contact email
Analysis based on GiveRadar's benchmark dataset of 2026-07-03. It describes what GiveRadar has verified, not a judgment of the organization itself.
Filing history
5 years on file from Charity Commission (UK): revenue, expenses, program spending, assets, and liabilities by fiscal year.
See 5 years of revenue, expense breakdowns, and balance sheet.
Sign up to viewTax deductibility
Whether a gift to Consumers' Association lowers your own taxes depends on where you pay them. Choose your country to see the rule that applies.
UK donations qualify for Gift Aid. CONSUMERS' ASSOCIATION is registered with the Charity Commission. Eligible UK taxpayers can boost their gift by 25% at no extra cost.
CONSUMERS' ASSOCIATION is in United Kingdom, a TGE (Transnational Giving Europe) member country. Dutch donors can route gifts via Stichting Transnational Giving Europe to receive Dutch ANBI-equivalent deductibility, subject to TGE's 5% pass-through fee.
CONSUMERS' ASSOCIATION is registered in United Kingdom. US donors generally cannot deduct gifts to non-US charities directly. To claim a deduction, route the gift through a US 'Friends of' fiscal sponsor or a donor-advised fund that performs equivalency determination (IRS Rev. Proc. 92-94).
This is general guidance, not tax advice. Confirm treatment with the charity or your tax advisor before donating.
Leadership & board
Official filingsBoard members and senior officers on record, with disclosed pay where available.
10 officers and trustees on file, free with a GiveRadar account.
No red flags detected
Timeline
From official filingsKey dates from this charity's official filings, newest first.
In the news
No recent news coverage found
News coverage will appear here when articles mention this organization.
Trustpilot
For a so called customer champion, Which’s customer service is unbelievably awful.I took out a digital membership on 16th December. To this day I have not received confirmation of my membership and therefore cannot access my membership. Instead I discovered that the membership I had ordered has been sent to someone else! I immediately sent a complaint to Which? Apart from an automated reply confirming receipt, I heard nothing from Which? until 24th December, 8 days later (they claim to try and reply by the next working day, though sometimes they take ‘a little longer’.) This long awaited reply was nothing more than a vague one line summary of my complaint. Since then, I have heard absolutely nothing.So, I have paid for a membership but I have no access to it and my data has been shared with a third party. I am quite simply flabbergasted by this experience of Which?. It is so contrary to the mission of the organisation as a consumer champion. It is the type of behaviour that Which? would slam.UPDATE26th January,41 days after my complaint and still no resolution. Still under investigation apparently. Consumer champion? You are having a laugh.
Trustpilot
I paid for a digital membership which was easily done but now I want to cancel the only way to do this appears to be to phone a number in the daytime.I have since had a reply that is a lie. Which did not respond to my email and when I Iog into my account to cancel there is not an option for cancellation instead I am directed to live chat or a telephone number both of which are closed.
Trustpilot
I can only concur with all the previous comments. Just spent 30 minutes on the phone with no answer. Been a member for many years and just want to change my subscription, which (no pun intended) you can't do online, you have to contact them, but they don't answer. Shocked at how poor this so called consumer protector can be at communication. Will cancel my subscription - if I ever get through.
Trustpilot
Which? are actively promoting a scam DashCam called Dashwiser. They are actively promoting fraud. See Dashwiser trustpilot reviews to understand how bad this business is.
Trustpilot
Terrible customer service!! I haven't been able to change my membership type online for months. "We're upgrading our systems, so you may not see all of your subscriptions here yet." - So time to cancel......if they ever answer their phone line!!? This is bordering on criminal, from a company that reviews other companies.....time for someone to review Which!
Trustpilot
For an association which is supposed to be championing consumer rights the membership cancellation process is totally unacceptable.I was not able to cancel online, the website told me that I should do so using live chat or by calling. However the live chat was not working, and I had to queue for more than 20 minutes on the telephone before I spoke to an agent.Members should be able to cancel online
Trustpilot
And I assumed they were trustworthy.Which Magazine advertise a current subscription rate of £11.99 a month for Full Access. I have been charged £13.99 a month. Why am I paying more that the current rate? An email received today proposes a new charge of £14.99. Why the increase?I tried to contact Which by phone - 15 minutes and no response. I tried to contact Which by Live Chat - 30 minutes and no response. Why can't I cancel my subscription online ?The following was their response to a similar complaint from October 2021. They say "soon" but over 3 years has lapsed since this commitment was made. This can only be explained as a deliberate company policy to maximise income."It is true that the current forms of cancellation are via email, phonecall, letter or live chat. We'll soon be allowing all members to maintain their subscriptions, with changing their payment details and ceasing their subscriptions online. We're keen to ensure that our website and features are brought up to date as soon as possible."
Trustpilot
Which is rated on trustpilot.com with such low rating with a reason. I have not read about Which's ratings before I have subscribed to it. Big mistake as canceling. Which's subscription is like 'getting rid of Sky'... very long times on phone or chat for an agent to support on canceling for obvious reasonns. No reason for Which to keep customer's money against customer's will without being categorized a scam. Never again Which added to my growing list: HOTPOINT, WHICH, SKY Watch-out!
Trustpilot
"The consumer champion" it calls itself. It cannot be further from the truth. This company MUST be if the truth is told one of the worst customer service in the UK. It took them over 3 months to sort out my subscription address and to make matters worse they still send the magazine to...East Yorkshire FRANCE. When I wrote to them about one of their best buy washing machine having inherent fault according to a number of reviews, they told me they are not aware of it. They could not even be bothered to check. Customer service is non existent and incompetent. How this company is believed by people is a proof that one can fool people all the time. It is the classic "the camel never sees his hump" they criticise other companies and forgetting about themselves. They should look in the mirror, they will find an incompetent company therefore not to be trusted. It is a myth that this company is on the side of customers since they could not even manage to give their own customers an average service.
Trustpilot
Took out subscription to Which? digital and to Which Legal number of years ago. Had various problems on the Which? reports - queries re gaps in info or reviews of products that are simply not available for the consumer to buy (ceased by Manufacturer 2 yrs earlier) etc. Various problems reported - some just ignored and some given lip service. Not had to use Which Legal until last year. Booked appointment and explained what issue was about. on the day got a call to the agreed number and confirmed who I was. Then Which Legal wanted to go through what they referred to as "security" - I pointed out I was expecting discussion of a legal issue and no personal information was relevant (and I wasn't asking for any personal info to be confirmed) - I just wanted them to clarify which bit of legislation would be relevant for the circumstances. Which Legal adviser (WL adv) refused to speak to me until I had answered all his "security" questions - I tried to point out he had called me and could be anyone just requesting my security details - I said I should be asking him to prove who he was - he called me ! Clearly very annoyed the WL adv hung up the call !! Tried to register a complaint but unable to get through to anyone.Current situation - contacted WL re a parking ticket - that I thought was incorrect. Booked appt and got call on the day from adviser. Call was cut off twice - once in the middle of adviser speaking (believe this was a tech issue) and the second time - seemingly - when the adviser didn't want to answer difficult questions ! Adviser took over 10 mins to try call back each time - after the 2nd - I was on phone making a complaint !Problem - WL adviser stated they didn't provide advise concerning parking tickets issued by councils - I was somewhat shocked as it states parking tickets issued by council very clearly on their website. The adviser was adamant they did not cover this area.The adviser subsequently sent through a non-working link and a quoted p
How it stacks up against peers
Compared with 4 similar science & technology charities in United Kingdom.
Cause areas in United Kingdom
Charities working in each area, this charity's highlighted.
Sources and verification
- Officers and trustees
- Charity Commission for England and Wales - Register of Charities · 10 disclosed in the public registry.
What we know and don't know
Every data point we track for this charity, and whether we have found it. Disclosure only, never a judgment of the charity's work.
Data freshness
How current this profile is, and when we last checked it against the official source.
Methodology
GiveRadar builds each profile primarily from official government charity registries, supplemented where available by third-party nonprofit databases and news archives, and combines it into a single 0-100 integrity assessment. The exact sources for this charity are listed above. We don't take a cut of any donation, ever.
Read full methodologyIf you represent this organization and want to correct or update its data, you can claim this listing to edit details yourself, or email info@giveradar.com with the correct information. We review every request and respond within 30 days.
Frequently asked questions about Consumers' Association
Consumers' Association is a registered science & technology nonprofit based in London, England, United Kingdom. It is registered with the Charity Commission for England and Wales. It was founded in 1987 and has been operating for 39 years. GiveRadar's Integrity Assessment for the organization is 76/100, which reflects how much public information is available, not whether the charity is legitimate. The organization reports £84M in annual revenue. 10 officers and directors are publicly disclosed. No red flags have been detected. The charity has 100 community reviews with an average rating of 1.6/5. On Trustpilot, it has a rating of 1.7/5 based on 695 reviews. Recent news coverage is predominantly positive.
Based on official filings, Consumers' Association has £84M in annual revenue. It allocates 25% of expenses to programs and services. This is below the average of 82% for science & technology charities in United Kingdom. Its revenue is significantly above the peer average of £1M. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.
We aim to empower consumers to make informed choices about goods and services by undertaking research and publishing the results of that research. In so doing, we aim to change the way markets work to ensure they are fair and work in the best interests of consumers. Consumers' Association is classified as a science & technology organization registered in United Kingdom. The organization was founded in 1987.
Consumers' Association is a charitable company limited by guarantee, the most common incorporated form for UK charities. It is registered with both Companies House and the Charity Commission, and must file annual accounts with both regulators. Directors (who are also charity trustees) have limited liability.
Consumers' Association's registered charity number is 296072. You can use it to look up the organization on the Charity Commission register.
Consumers' Association is located in London, England, United Kingdom. The organization was established in 1987 and has been active for 39 years.
Consumers' Association is based in London in England. The Charity Commission for England and Wales (CCEW) is the primary regulator. Scotland has its own regulator (OSCR), and Northern Ireland has the Charity Commission for Northern Ireland (CCNI). A charity registered with the CCEW may operate across the whole of the UK or internationally.
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Quick facts about Consumers' Association
- What is Consumers' Association?
- Consumers' Association is a science & technology charitable company based in London, United Kingdom. We aim to empower consumers to make informed choices about goods and services by undertaking research and publishing the results of that research. In so doing, we aim to change the way markets work to ensure they are fair and work in the best interests of consumers.
- When was Consumers' Association founded?
- Consumers' Association was founded in 1987.
- Where is Consumers' Association located?
- Headquartered in London, England, United Kingdom.
- What is Consumers' Association's annual budget?
- Annual revenue for fiscal year 2024 is £83.7 million. 25% of expenses go to program services.
- Is Consumers' Association trustworthy?
- Consumers' Association has a GiveRadar Integrity Assessment of 76 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
- What is Consumers' Association's website?
- https://www.which.co.uk
- Are donations to Consumers' Association tax-deductible?
- Donations may be tax-deductible for residents of United Kingdom under local rules. US donors should check whether the charity has an equivalency-determination letter or a US-based fiscal sponsor before claiming a deduction.