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Heartland Conservation Alliance Inc

The heartland conservation alliance works with partners to protect, connect, and restore the blue river watershed and its urban greenspaces for the benefit and enjoyment of all.

Environment Kansas City, MO EIN: 352434953 (IRS) Sign up to see website
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74
Integrity Assessment
Strong transparency
74/100 · methodology

About Heartland Conservation Alliance Inc

We envision a sustainable environment that supports the health of all human and natural communities in the Kansas City Region.

Founded
Headquarters
Kansas City, MO
Foundation type
Publicly-supported charity (509(a)(2))
NTEE code
C30
IRS subsection
501(c)(03)
Ruling date
Size
medium

Verified certifications

Confirmed against the issuing authority - not self-reported.

IRS Tax-Deductible since 2013

Mission

The heartland conservation alliance works with partners to protect, connect, and restore the blue river watershed and its urban greenspaces for the benefit and enjoyment of all.

Focus areas & reach

· What they work on and where

How it stacks up against peers

· vs. 8 similar environment in United States
Program spending This charity: 72%
Peer average: 72%
CEO comp as % of revenue This charity: 7.31%
Peer average: 0.48%
Integrity Assessment This charity: 74
Peer average: 90

Concerns

· 1 red flag
High Executive Pay
Top executive compensation is 11.3% of total expenses ($68,140 of $605,521).

Where every $1 goes

· FY2024 · IRS 990 (FY2024)
$0.72
Program$0.72

GiveRadar Analysis

Original analysis from GiveRadar's dataset of comparable organizations

GiveRadar's verified records show Heartland Conservation Alliance Inc with a complete profile, cross-referenced across 3 independent sources including the IRS.

  • GiveRadar has verified more about this organization than about 80% of the 30,143 environment charities in the United States it tracks, because GiveRadar has verified its financial disclosures and its governance. Most of those have little verified data on record yet. View this cohort
  • It has more complete contact information than nearly all comparable charities, with a verified website, email, phone and address on record. See national comparisons
  • It has more complete governance disclosure than nearly all comparable charities, because GiveRadar has verified leadership, executive compensation, a mission statement and a founding date. See national comparisons
GiveRadar has verified
  • government registration
  • financial records (5 filed years)
  • disclosed leadership
  • a website
  • a contact email
  • a donation page
Not yet verified by GiveRadar
  • an owner-submitted profile claim

Analysis based on GiveRadar's benchmark dataset of 2026-07-03. It describes what GiveRadar has verified, not a judgment of the organization itself.

Common questions

· Auto-generated from filings + methodology

Heartland Conservation Alliance Inc is a registered environment nonprofit based in Kansas City, MO, United States. It is registered with the Internal Revenue Service (IRS). It was founded in 2012 and has been operating for 14 years. Its EIN is 352434953. According to GiveRadar's records, it holds active tax-deductible status on the IRS Publication 78 list, which means donations are tax-deductible and the organization is in good standing with the IRS. GiveRadar's Integrity Assessment for the organization is 74/100, which reflects how much public information is available, not whether the charity is legitimate. The organization reports $932K in annual revenue. 61 officers and directors are publicly disclosed. GiveRadar has identified 1 potential concern.

Heartland Conservation Alliance Inc's EIN (Employer Identification Number) is 352434953. This is the organization's IRS tax identification number; you can use it to verify tax-exempt status and to look up its Form 990 filings with the IRS.

Heartland Conservation Alliance Inc has a GiveRadar Integrity Assessment of 74/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 74 ('Strong transparency') reflects well-documented governance, recent financials, named leadership, and working contact details. For comparison, the average integrity assessment for environment charities in United States is 90/100.

Heartland Conservation Alliance Inc is located in Kansas City, MO, United States. The organization was established in 2012 and has been active for 14 years.

Based on official tax filings, Heartland Conservation Alliance Inc has $932K in annual revenue. It allocates 72% of expenses to programs and services. This is in line with the average of 72% for environment charities in United States. Its revenue is below the peer average of $2M. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.

Heartland Conservation Alliance Inc is classified as an Environment organization, registered in United States. It operates as a Publicly-supported charity (509(a)(2)). By size, it is categorized as a medium organization. It has $932K in annual revenue. The organization has 61 disclosed officers and directors.

GiveRadar has identified 1 potential concern for Heartland Conservation Alliance Inc. Red flags are automatically detected from official data and may include high executive compensation relative to budget, low program spending, or missing financial filings. Red flags do not necessarily mean wrongdoing but indicate areas that may warrant further review before donating.

According to GiveRadar's records, Heartland Conservation Alliance Inc holds active tax-deductible status on the IRS Publication 78 list, which means donations are tax-deductible and the organization is in good standing with the IRS. It is registered with the Internal Revenue Service (IRS). It reports that 72% of expenses go to programs (the peer average is 72%). You can donate directly through their official donation page linked on their GiveRadar profile. GiveRadar provides data for research and does not endorse any organization. A GiveRadar Integrity Assessment reflects how much public data is available, not whether an organization is safe to donate to, so it is always smart to do your own research before giving.

We envision a sustainable environment that supports the health of all human and natural communities in the Kansas City Region. Heartland Conservation Alliance Inc is classified as an environment organization registered in United States. The organization was founded in 2012.

Among environment charities registered in United States: It allocates 72% of expenses to programs, in line with the peer average of 72%. Its annual revenue of $932K is below the peer average of $2M.

Yes, donations to Heartland Conservation Alliance Inc are generally tax-deductible in the United States. Heartland Conservation Alliance Inc is a 501(c)(3) tax-exempt organization. Its EIN is 352434953, which you can use for tax filing purposes. Donors can typically deduct contributions on their federal income tax return if they itemize deductions. Consult a tax professional for guidance specific to your situation.

Annual revenue
$100K-$1M
72% to programs
Source: IRS 990 (FY2024) why this matters
Unlock exact figures

Filing history

5 years on file from IRS 990 (FY2024): revenue, expenses, program spending, assets, and liabilities by fiscal year.

Years on record: FY2024, FY2023, FY2022, FY2021, FY2020.
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Taxes

Tax-deductibility for donors

Donations may be tax-deductible for residents of United States under local rules. Confirm with the charity directly.

Always confirm tax treatment with the charity directly or your tax advisor before donating.

Staff & volunteers

From filings and published profiles

Employees
8

Leadership

From FY2024 filing

LO
Logan H••••
Executive Director

Officers & trustees (21)

Source: Public filings

See full names, roles, and stories

21 officers and trustees on file - free with a GiveRadar account.

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Latest news

From global news sources

No recent news coverage found

News coverage will appear here when articles mention this organization.

Activity timeline

Filings and press mentions, merged

Form filed
$0.9M revenue
FY2024
IRS 990
Form filed
$0.5M revenue
FY2023
IRS 990
Form filed
$0.9M revenue
FY2022
IRS 990
Form filed
$0.7M revenue
FY2021
IRS 990
Form filed
$0.5M revenue
FY2020
IRS 990

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Cause areas in United States

How many charities work in each area, with this charity's area highlighted.

Human Services 322,679
Education 195,586
Arts & Culture 133,128
Advocacy & Civil Rights 128,026
Religion 114,636
Health 98,862
Community Development 56,086
Youth Development 53,450
Environment this charity 30,143
See all cause areas in United States

Most common causes in United States

Causes charities work on most.

Community Development 235,146
Education 159,016
Religion 103,741
Arts & Culture 101,203
Human Rights 76,926
Health 65,250
Youth Development 47,775
Animal Welfare 32,425

Sources and verification

Registration and legal identity
Internal Revenue Service (IRS) - Tax Exempt Organization Search
Financial filings
IRS Form 990 filings - Fiscal year 2024 most recent on file.
Officers and trustees
Internal Revenue Service (IRS) - Tax Exempt Organization Search - 61 disclosed in the public registry.
Supplementary verification
Charity Navigator

Data freshness

Last updated
Jun 12, 2026
Registry checked
Jun 6, 2026
Profile completeness
90%

What we know and don't know

Exactly which public data we hold on this charity. Our score reflects transparency, not impact.

On record · 10
  • Financial data · FY2024 on record
  • Named leadership · 61 officers on file
  • Executive pay · Disclosed
  • Government registration · Registered with an official registry
  • Mission statement · Published
  • Official website · On record
  • Headquarters address · On file
  • Direct contact · Email or phone published
  • Tax-deductibility · Verified
  • Founding date · 2012
Not available · 1
  • Programs & activities
    No named programs listed by the charity

Methodology

GiveRadar builds each profile primarily from official government charity registries, supplemented where available by third-party nonprofit databases and news archives, and combines it into a single 0-100 integrity assessment. The exact sources for this charity are listed above. We don't take a cut of any donation, ever.

Read full methodology

Are you the owner or a board member?

If you represent this organization and want to correct or update its data, you can claim this listing to edit details yourself, or email [email protected] with the correct information. We review every request and respond within 30 days.

Quick facts about Heartland Conservation Alliance Inc

What is Heartland Conservation Alliance Inc?
Heartland Conservation Alliance Inc is a environment publicly-supported charity (509(a)(2)) based in Kansas City, United States. We envision a sustainable environment that supports the health of all human and natural communities in the Kansas City Region.
When was Heartland Conservation Alliance Inc founded?
Heartland Conservation Alliance Inc was founded in 2012.
Who leads Heartland Conservation Alliance Inc?
Logan Heley serves as Executive Director.
Where is Heartland Conservation Alliance Inc located?
Headquartered in Kansas City, MO, United States.
What is Heartland Conservation Alliance Inc's annual budget?
Annual revenue for fiscal year 2024 is approximately $100K-$1M. 72% of expenses go to program services.
Is Heartland Conservation Alliance Inc trustworthy?
Heartland Conservation Alliance Inc has a GiveRadar Integrity Assessment of 74 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
What is Heartland Conservation Alliance Inc's registration number?
IRS EIN: 352434953.
What is Heartland Conservation Alliance Inc's website?
http://www.heartlandconservationalliance.org