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Heya Masr

Egyptian NGO empowering disadvantaged girls and boys aged 6-18 through physical and character development

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42
Integrity Assessment
Partial transparency
42/100 · methodology

About Heya Masr

Heya Masr is a Cairo-based organization that works with disadvantaged girls and boys aged 6 to 18 to build self-confidence, resilience, and life skills. The organization provides a safe, nurturing environment for physical activities, healthy lifestyle education, character development, and awareness around self-defense, bullying, and sexual harassment. By focusing on early-stage behavioral development, Heya Masr aims to equip young people with the tools to rise above adversity during their most formative years.

Founded
Headquarters
Cairo
Operating in
Egypt

Mission

To restore dignity and self-confidence in young Egyptian women and men by empowering them physically and mentally during childhood and adolescence, building a stronger and more independent generation.

Focus areas & reach

· What they work on and where

Founding story

· Founding, renaming & milestones

Heya Masr (She is Egypt), founded in 2014 by Moody Demetry, is an Egyptian nonprofit that empowers young women and works with girls and boys in disadvantaged communities to address gender-based violence and harassment and to build resilience and life …

Heya Masr (She is Egypt), founded in 2014 by Moody Demetry, is an Egyptian nonprofit that empowers young women and works with girls and boys in disadvantaged communities to address gender-based violence and harassment and to build resilience and life skills.

How it stacks up against peers

· vs. 8 similar youth development in Egypt
Integrity Assessment This charity: 42
Peer average: 39

Concerns

· None found
No red flags found
Screened for Charity registration status, Open investigations, Governance scandals, Related-party deals, Excessive exec comp.

GiveRadar Analysis

Original analysis from GiveRadar's dataset of comparable organizations

GiveRadar's verified records show Heya Masr with a partial profile.

  • It is one of the better-documented charities in Egypt GiveRadar currently tracks, because GiveRadar has verified its governance and its contact details. Most of those have little verified data on record yet. View this cohort
  • It has more complete governance disclosure than nearly all similar organizations, because GiveRadar has verified leadership, a mission statement and a founding date. See national comparisons
  • It has more complete contact information than nearly all similar organizations, with a verified website, email, phone and address on record. See national comparisons
GiveRadar has verified
  • disclosed leadership
  • a website
  • a contact email
  • a donation page
Not yet verified by GiveRadar
  • financial records
  • third-party accreditation
  • an owner-submitted profile claim

Analysis based on GiveRadar's benchmark dataset of 2026-07-03. It describes what GiveRadar has verified, not a judgment of the organization itself.

Common questions

· Auto-generated from filings + methodology

Heya Masr is a youth development nonprofit based in Cairo, Egypt. GiveRadar lists it from public charity directories and does not hold an official government registration record for it. It was founded in 2014 and has been operating for 12 years. GiveRadar's Integrity Assessment for the organization is 42/100, which reflects how much public information is available, not whether the charity is legitimate. 6 officers and directors are publicly disclosed.

Heya Masr has a GiveRadar Integrity Assessment of 42/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 42 ('Partial transparency') means some public data is on file but key signals are missing - worth a closer look before donating. For comparison, the average integrity assessment for youth development charities in Egypt is 39/100.

Heya Masr is located in Cairo, Egypt. The organization was established in 2014 and has been active for 12 years.

Heya Masr is classified as a Youth Development organization, based in Egypt. The organization has 6 disclosed officers and directors.

Heya Masr is listed in GiveRadar's directory of Egypt nonprofits, compiled from public charity directories. GiveRadar does not hold an official government registration record for it, so confirm its registration status directly before giving. You can donate directly through their official donation page linked on their GiveRadar profile. GiveRadar provides data for research and does not endorse any organization. A GiveRadar Integrity Assessment reflects how much public data is available, not whether an organization is safe to donate to, so it is always smart to do your own research before giving.

Heya Masr is a Cairo-based organization that works with disadvantaged girls and boys aged 6 to 18 to build self-confidence, resilience, and life skills. The organization provides a safe, nurturing environment for physical activities, healthy lifestyle education, character development, and awareness around self-defense, bullying, and sexual harassment. By focusing on early-stage behavioral development, Heya Masr aims to equip young people with the tools to rise above adversity during their most formative years. Heya Masr is a youth development organization based in Egypt. The organization was founded in 2014.

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Taxes

Tax-deductibility for donors

Donations may be tax-deductible for residents of Egypt under local rules. Confirm with the charity directly.

Always confirm tax treatment with the charity directly or your tax advisor before donating.

Leadership

ER
Ereny R•••••••
Board Member

Officers & trustees (6)

Source: Charity website (via AI extraction)

See full names, roles, and stories

6 officers and trustees on file - free with a GiveRadar account.

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Latest news

From global news sources

No recent news coverage found

News coverage will appear here when articles mention this organization.

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Cause areas in Egypt

How many charities work in each area, with this charity's area highlighted.

Advocacy & Civil Rights 38
Community Development 35
Social Services 21
Youth Development this charity 21
Health 18
International 14
Education 12
Environment 11
See all cause areas in Egypt

Most common causes in Egypt

Causes charities work on most, with this charity's causes ticked.

Human Rights 37
Education 29
Children 28
Community Development 25
Health 25
Poverty 24
Vocational Training 20
Youth Development 19

Sources and verification

News and media coverage
GDELT Project + Google News
Supplementary verification
GlobalGiving partner directory

Part of this profile's description was written with AI, summarizing public sources such as official registry data and the organization's own website. Financial figures, registration details, and the sources listed above are not AI-generated. Read how we use AI.

Data freshness

Last updated
Jun 26, 2026
Profile completeness
35%

What we know and don't know

Exactly which public data we hold on this charity. Our score reflects transparency, not impact.

On record · 6
  • Named leadership · 6 officers on file
  • Mission statement · Published
  • Official website · On record
  • Headquarters address · On file
  • Direct contact · Email or phone published
  • Founding date · 2014
Not available · 5
  • Financial data
    No annual financial filings on file
  • Executive pay
    Top-officer pay not disclosed
  • Government registration
    No public registry ID
  • Programs & activities
    No named programs listed by the charity
  • Tax-deductibility
    Not verified

Methodology

GiveRadar builds each profile from official charity directories and public registries, supplemented where available by third-party nonprofit databases and news archives, and combines it into a single 0-100 integrity assessment. The exact sources for this charity are listed above. We don't take a cut of any donation, ever.

Read full methodology

Are you the owner or a board member?

If you represent this organization and want to correct or update its data, you can claim this listing to edit details yourself, or email [email protected] with the correct information. We review every request and respond within 30 days.

Quick facts about Heya Masr

What is Heya Masr?
Heya Masr is a youth development nonprofit organization based in Cairo, Egypt. Heya Masr is a Cairo-based organization that works with disadvantaged girls and boys aged 6 to 18 to build self-confidence, resilience, and life skills. The organization provides a safe, nurturing environment for physical activities, healthy lifestyle education, character development, and awareness around self-defense, bullying, and sexual harassment. By focusing on early-stage behavioral development, Heya Masr aims to equip young people with the tools to rise above adversity during their most formative years.
When was Heya Masr founded?
Heya Masr was founded in 2014.
Where is Heya Masr located?
Headquartered in Cairo, Egypt.
Is Heya Masr trustworthy?
Heya Masr has a GiveRadar Integrity Assessment of 42 out of 100 (Partial transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
What is Heya Masr's website?
https://www.heyamasr.org
Are donations to Heya Masr tax-deductible?
Donations may be tax-deductible for residents of Egypt under local rules. US donors should check whether the charity has an equivalency-determination letter or a US-based fiscal sponsor before claiming a deduction.