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The Kindness Collective Foundation

Auckland Reg: CC57842 (Charities Services) Sign up to see website
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86
Integrity Assessment
Strong transparency
86/100 · methodology

About The Kindness Collective Foundation

The Kindness Collective is a New Zealand charity that spreads kindness by connecting children and families with the things they need (from everyday essentials to moments of joy). KC supports thousands of people living in poverty every year through five nationwide programmes and works to promote a kinder New Zealand, tackling inequity from the ground up, creating longterm, positive social impacts where everyone has the chance to thrive.

Founded
Headquarters
Auckland
Foundation type
Charitable Trust
Size
large

Focus areas & reach

· What they work on and where
Cause tags
SDG alignment The 17 UN Sustainable Development Goals (SDGs) are the global agenda for ending poverty, protecting the planet, and ensuring prosperity by 2030. We tag each charity to the goals its work advances.

How it stacks up against peers

· vs. 8 similar social services in New Zealand
Integrity Assessment This charity: 86
Peer average: 86

Concerns

· None found
No red flags found
Screened for Charities Services deregistration, Open investigations, Governance scandals, Related-party deals, Excessive exec comp.

GiveRadar Analysis

Original analysis from GiveRadar's dataset of comparable organizations

From what GiveRadar has verified so far, The Kindness Collective Foundation has a substantially complete profile, cross-referenced across 3 independent sources.

  • By reported annual revenue, it is larger than 84% of the 1,704 social services charities in New Zealand with financial records on GiveRadar. See the filings
  • GiveRadar holds 5 years of financial filings for this organization, the most recent for fiscal year 2025. See the filings
  • Its integrity score of 86 places it in the top 1% of the 1,939 social services charities in New Zealand GiveRadar tracks, because GiveRadar has verified its financial disclosures and its registration. View this cohort
GiveRadar has verified
  • government registration
  • financial records (5 filed years)
  • disclosed leadership
  • a website
  • a contact email
  • a donation page
Not yet verified by GiveRadar
  • third-party accreditation
  • an owner-submitted profile claim

Analysis based on GiveRadar's benchmark dataset of 2026-07-03. It describes what GiveRadar has verified, not a judgment of the organization itself.

Common questions

· Auto-generated from filings + methodology

The Kindness Collective Foundation is a registered social services nonprofit based in Auckland, New Zealand. It is registered with Charities Services New Zealand. It was founded in 2020 and has been operating for 6 years. Its registration number is CC57842. GiveRadar's Integrity Assessment for the organization is 86/100, which reflects how much public information is available, not whether the charity is legitimate. The organization reports NZ$10M in annual revenue. 8 officers and directors are publicly disclosed. No red flags have been detected.

The Kindness Collective Foundation's official registration number is CC57842, as recorded in the national registry of New Zealand.

The Kindness Collective Foundation has a GiveRadar Integrity Assessment of 86/100. This score combines five components: Registration (20 pts), Financial Transparency (30 pts), Governance (20 pts), Contact Availability (10 pts), and Data Recency (20 pts), with negative adjustments for any red flags. A score of 86 ('Strong transparency') reflects well-documented governance, recent financials, named leadership, and working contact details. For comparison, the average integrity assessment for social services charities in New Zealand is 86/100.

The Kindness Collective Foundation is located in Auckland, New Zealand. The organization was established in 2020 and has been active for 6 years.

Based on official tax filings, The Kindness Collective Foundation has NZ$10M in annual revenue. Its revenue is significantly above the peer average of NZ$1M. Create a free GiveRadar account to view the complete financial breakdown with year-over-year trends.

The Kindness Collective Foundation is classified as a Social Services organization, registered in New Zealand. It operates as a Charitable Trust. By size, it is categorized as a large organization. It has NZ$10M in annual revenue. The organization has 8 disclosed officers and directors.

No red flags have been detected for The Kindness Collective Foundation. GiveRadar automatically screens charities for concerning patterns including high executive compensation, low program spending, and missing financial filings. Based on available official data, no issues have been identified.

According to GiveRadar's records, The Kindness Collective Foundation is registered with Charities Services New Zealand and overseen by Charities Services. You can donate directly through their official donation page linked on their GiveRadar profile. GiveRadar provides data for research and does not endorse any organization. A GiveRadar Integrity Assessment reflects how much public data is available, not whether an organization is safe to donate to, so it is always smart to do your own research before giving.

The Kindness Collective is a New Zealand charity that spreads kindness by connecting children and families with the things they need (from everyday essentials to moments of joy). KC supports thousands of people living in poverty every year through five nationwide programmes and works to promote a kinder New Zealand, tackling inequity from the ground up, creating longterm, positive social impacts where everyone has the chance to thrive. The Kindness Collective Foundation is classified as a social services organization registered in New Zealand. The organization was founded in 2020.

Among social services charities registered in New Zealand: Its annual revenue of NZ$10M is well above the peer average of NZ$1M.

The Kindness Collective Foundation is registered with Charities Services New Zealand. If the organization has donee status approved by Inland Revenue, individual donations over $5 qualify for a 33.33% tax credit. You can claim up to the lesser of your total donations or your taxable income.

Annual revenue
NZ$1M-NZ$10M
Source: nz_charities (FY2025) why this matters
Unlock exact figures

Filing history

5 years on file from nz_charities (FY2025): revenue, expenses, program spending, assets, and liabilities by fiscal year.

Years on record: FY2025, FY2024, FY2023, FY2022, FY2021.
Financial details are free - with a GiveRadar account

See 5 years of revenue, expense breakdowns, and balance sheet.

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Taxes

Tax-deductibility for donors

Donations may be tax-deductible for residents of New Zealand under local rules. Confirm with the charity directly.

Always confirm tax treatment with the charity directly or your tax advisor before donating.

Staff & volunteers

From filings and published profiles

Employees
12

Leadership

From FY2025 filing

AR
Ariana A••••••
Trustee

Officers & trustees (8)

Source: Public filings

See full names, roles, and stories

8 officers and trustees on file - free with a GiveRadar account.

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Latest news

From global news sources

10 articles found

From news sources and the organization. Shown for transparency; news never affects the integrity score.

Activity timeline

Filings and press mentions, merged

Form filed
NZ$9.5M revenue
FY2025
NZ_CHARITIES
Pead, PHD, The Kindness Collective help bring Christmas magic to thousands of Kiwi families - stoppress.co.nz
Nov 2025
stoppress.co.nz
The Kindness Collective unveils new campaign to mark return of 'The Joy Store' via Pead and PHD - Campaign Brief NZ
Nov 2025
campaignbrief.co.nz
Armstrong’s partners with charity Kindness Collective - automuse.co.nz
Oct 2025
www.automuse.co.nz
PHD helps Kindness Collective deliver the biggest The PJ Project yet to keep kids warm - stoppress.co.nz
Sep 2025
stoppress.co.nz
Audacity, Resilience, Kindness: Student Commencement Speakers Reflect on Triton Journeys - UC San Diego Today
Jun 2025
today.ucsd.edu
Form filed
NZ$5.0M revenue
FY2024
NZ_CHARITIES
Local Grants: Santa’s biggest helpers, the Kindness Collective is ready to deliver over 50,000 toys each Christmas - Lot
Dec 2024
mylotto.co.nz
Good Viking, Pead + PHD help Kindness Collective spread joy this Christmas with new campaign - Campaign Brief NZ
Nov 2024
campaignbrief.co.nz
Spreading kindness through the New Zealand Disaster Fund - New Zealand Red Cross
Nov 2024
www.redcross.org.nz
Nescafe, Kindness Collective aim to create meaningful connections with Kiwis - stoppress.co.nz
Sep 2024
stoppress.co.nz
Nescafé partners with Kindness Collective to spread joy across Aotearoa - M+AD!
Sep 2024
www.mad-daily.com
Form filed
NZ$4.3M revenue
FY2023
NZ_CHARITIES
Form filed
NZ$1.1M revenue
FY2022
NZ_CHARITIES
Form filed
NZ$0.3M revenue
FY2021
NZ_CHARITIES

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Cause areas in New Zealand

How many charities work in each area, with this charity's area highlighted.

Education 7,509
Religion 4,620
Health 3,765
Arts & Culture 2,947
Community Development 2,298
Social Services this charity 1,937
Sports & Recreation 1,323
Environment 1,162
See all cause areas in New Zealand

Most common causes in New Zealand

Causes charities work on most, with this charity's causes ticked.

Education 6,102
Religion 4,144
Community Development 2,178
Arts & Culture 1,831
Health 1,761
Poverty 1,602
Cultural Heritage 1,273
Disability 1,051

Sources and verification

Registration and legal identity
Charities Services New Zealand
Financial filings
Charities Services New Zealand - Fiscal year 2025 most recent on file.
Officers and trustees
Charities Services New Zealand - 8 disclosed in the public registry.
News and media coverage
GDELT Project + Google News
Supplementary verification
Wikidata structured data

Data freshness

Last updated
Jun 19, 2026
Registry checked
Jun 19, 2026
Profile completeness
75%

What we know and don't know

Exactly which public data we hold on this charity. Our score reflects transparency, not impact.

On record · 7
  • Financial data · FY2025 on record
  • Named leadership · 8 officers on file
  • Government registration · Registered with an official registry
  • Official website · On record
  • Headquarters address · On file
  • Direct contact · Email or phone published
  • Founding date · 2020
Not available · 4
  • Executive pay
    Top-officer pay not disclosed
  • Mission statement
    No self-published statement of purpose
  • Programs & activities
    No named programs listed by the charity
  • Tax-deductibility
    Not verified

Methodology

GiveRadar builds each profile primarily from official government charity registries, supplemented where available by third-party nonprofit databases and news archives, and combines it into a single 0-100 integrity assessment. The exact sources for this charity are listed above. We don't take a cut of any donation, ever.

Read full methodology

Are you the owner or a board member?

If you represent this organization and want to correct or update its data, you can claim this listing to edit details yourself, or email [email protected] with the correct information. We review every request and respond within 30 days.

Quick facts about The Kindness Collective Foundation

What is The Kindness Collective Foundation?
The Kindness Collective Foundation is a social services charitable trust based in Auckland, New Zealand. The Kindness Collective is a New Zealand charity that spreads kindness by connecting children and families with the things they need (from everyday essentials to moments of joy). KC supports thousands of people living in poverty every year through five nationwide programmes and works to promote a kinder New Zealand, tackling inequity from the ground up, creating longterm, positive social impacts where everyone has the chance to thrive.
When was The Kindness Collective Foundation founded?
The Kindness Collective Foundation was founded in 2020.
Where is The Kindness Collective Foundation located?
Headquartered in Auckland, New Zealand.
What is The Kindness Collective Foundation's annual budget?
Annual revenue for fiscal year 2025 is approximately NZ$1M-NZ$10M.
Is The Kindness Collective Foundation trustworthy?
The Kindness Collective Foundation has a GiveRadar Integrity Assessment of 86 out of 100 (Strong transparency). The score reflects public-data transparency: registration, financial disclosure, governance, contact details, and how recently data was refreshed. It does not measure program impact.
What is The Kindness Collective Foundation's registration number?
Registration: CC57842 (New Zealand).
What is The Kindness Collective Foundation's website?
https://www.kindness.org.nz
Are donations to The Kindness Collective Foundation tax-deductible?
Donations may be tax-deductible for residents of New Zealand under local rules. US donors should check whether the charity has an equivalency-determination letter or a US-based fiscal sponsor before claiming a deduction.